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EMarketer Daily - Uncertainty Around Expected Christmas Spend in the UK

Marks & Spencer, a stalwart of UK retailing, recently announced that it is to scale back its physical store footprint amid challenging economic conditions. That said, the retailer will remain a common destination for many UK shoppers this Christmas, but overall Christmas purchasing will be subdued.
 
 
Uncertainty Around Expected Christmas Spend in the UK
 

Marks & Spencer, a stalwart of UK retailing, recently announced that it is to scale back its physical store footprint amid challenging economic conditions. That said, the retailer will remain a common destination for many UK shoppers this Christmas, but overall Christmas purchasing will be subdued. Read Article

 
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eMarketer Podcast: Five Mobile Commerce Predictions for 2017

In episode 12 of "Behind the Numbers," hosts Marcus Johnson and Bryan Yeager invite eMarketer's two retail and ecommerce analysts, Krista Garcia and Yory Wurmser, to share their mobile commerce predictions for 2017 with some highlights on eMarketer's Attention! event.

Read the article.
How Data Affects Client-Agency Relationships
 

The rise of digital has also meant, for most marketers, the rise of data. And according to research from August 2016, data is changing the way brands deal with agencies. Just about all client-side marketers rely on data at least sometimes to manage these relationships. Read Article

 
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Webinar: Account-Based Marketing—Beyond the Hype

Advances in marketing tech and data collection have led to high interest in account-based marketing (ABM). Join us for a complimentary webinar to learn what ABM involves, how marketers are using data to inform their account-based efforts and how ABM is helping to align marketing and sales teams.

Reserve my seat.
Interactive Video Drives Millennial Engagement for Cotton Inc.
 
Interactive videos, an advertiser’s version of a “Choose Your Own Adventure” story, can deliver valuable data on consumer preferences and serve as engaging digital focus groups. Jill Orsini, advertising director of Cotton Incorporated, spoke with eMarketer’s Maria Minsker about what the company learned about its millennial audience through a recent interactive video project. Read Interview
 
An interview with:
 
Jill Orsini
Advertising Director
Cotton Incorporated
Register: Account-Based Marketing Webinar
 

Advances in marketing technology and data collection have led to high interest in account-based marketing (ABM). Join us for a complimentary webinar to learn what ABM involves, how marketers are using data to inform their account-based efforts and how ABM is helping to align marketing and sales teams. Reserve My Seat

 
What Do Consumers Think Are the Worst Ad Channels?
 

 
 
 


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