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EMarketer Daily - Adults in Germany to Spend More Time with Digital than TV Next Year

Next year will mark a major milestone for media consumption in Germany as average time spent with digital media per day surpasses TV viewing time for the first time, according to eMarketer’s first estimates of time spent with media in the country. Meanwhile, this year, adults will spend more time with mobile than online via PC.
 
 
Adults in Germany to Spend More Time with Digital than TV Next Year
 

Next year will mark a major milestone for media consumption in Germany as average time spent with digital media per day surpasses TV viewing time for the first time, according to eMarketer’s first estimates of time spent with media in the country. Meanwhile, this year, adults will spend more time with mobile than online via PC. Read Article

 
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eMarketer Podcast: Five Mobile Commerce Predictions for 2017

In episode 12 of "Behind the Numbers," hosts Marcus Johnson and Bryan Yeager invite eMarketer's two retail and ecommerce analysts, Krista Garcia and Yory Wurmser, to share their mobile commerce predictions for 2017 with some highlights on eMarketer's Attention! event.

Read the article.
More People Are Multitasking While Watching TV
 

Mobile devices have become a companion to many people when they watch TV, whether it’s browsing related content or discussing it socially. And more TV and video viewers are participating in these types of second-screen digital activities currently than did so two years ago. Read Article

 
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StatPack Download: US TV & Video Advertising and Consumption

Looking for stats on the evolving landscape of US TV and video advertising? Download eMarketer's StatPack for over 40 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long.

Receive my copy.
Less than Half of VR, AR Workers Confident in Profitability
 

From Facebook’s Oculus Rift to Snapchat Lenses, the immersive media space has certainly become a headline grabber. But the big question is: How profitable could virtual and augmented reality (VR and AR) activities be in the near future? According to July 2016 research, fewer than half of VR professionals in the Americas anticipate gains from this work over the next 12 months. Read Article

 
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TV Viewers Are Seeing More Ads
 

 
Download: Multiscreen Usage Roundup
 

Most US users access the internet via more than one device with nearly 85% of the adult population simultaneously using two or more screens monthly. eMarketer has curated this Roundup of articles, interviews and trends to help you understand what the digital audience is doing with their multiple devices. Receive My Copy

 
 
 


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