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Also in emarketer.com

EMarketer Daily - Week In Review

Mobile takes majority share of UK time with digital media | Reserve and collect a potential boon for retailers in the UK | Facebook, LinkedIn ads deliver best value to B2B social marketers
 

Week's Top Articles

 
Mobile Takes Majority Share of UK Time with Digital Media
Reserve and Collect a Potential Boon for Retailers in the UK
Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers
UK Internet Users Put Their Trust in Banks
How Do B2B Marketers Create Buyer Personas?

Interview of the Week

 
Interactive Video Drives Millennial Engagement for Cotton Inc.
 
Interactive videos, an advertiser’s version of a “Choose Your Own Adventure” story, can deliver valuable data on consumer preferences and serve as engaging digital focus groups. Jill Orsini, advertising director of Cotton Incorporated, spoke with eMarketer’s Maria Minsker about what the company learned about its millennial audience through a recent interactive video project. Read Interview
 
An interview with:
 
Jill Orsini
Advertising Director
Cotton Incorporated

Chart of the Week

 
chart-image

Download: Path-to-Purchase Roundup

The path-to-purchase is no longer as linear as it was due to the dramatic changes in digital media and retail. This Roundup of articles, trends and interviews will help you understand how consumers are shopping across a variety of devices, and how they feel about the experience.

Receive my copy.

More eMarketer Articles

 
Instagram's Ad Business Is on a Rapid Trajectory
Younger Internet Users More Likely to Block Ads Worldwide
Uncertainty Around Expected Christmas Spend in the UK
How Internet Users Can Benefit from Artificial Intelligence
 


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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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The Spam Archive - Chronicling spam emails into readable web records

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