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EMarketer Daily - In Norway, Programmatic Ad Spending Makes Moves

As in the rest of the Nordic countries, programmatic advertising is making gains in Norway.
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July 13, 2015

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Programmatic Advertising Picks Up Speed in Norway

As in the rest of the Nordic countries, programmatic advertising is making gains in Norway. Recent research finds that programmatic ad spending will more than double its share of digital display investments in the country this year. Non-RTB programmatic trading will be the main factor driving continued growth in the market. Full Article

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[New Webinar] How Smart Customer Data Usage Can Increase Marketing ROI & Improve Customer Experience

Understand the value of smart customer data analytics to create better, more personalised consumer interactions. Learn how to deliver stronger ROI on your overall marketing efforts with a holistic view of your customer data. Register now for July 22nd webinar


Multichannel Networks and Branded Content: The Good, the Bad and the Future

Much of multichannel network (MCN) content monetization comes from branded entertainment, which should help MCNs monetize on platforms that currently do not accommodate standard pre-rolls. Though branded content is a big revenue driver for many, it can be an inefficient way to monetize videos. The sudden rise in programmatic video also cuts against this reliance, and a new eMarketer report finds execs at MCNs are taking note of this trend and making changes. Full Article

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eMarketer is your go-to source for the most informed marketing research available. That's because we analyze studies from thousands of firms, filter out their noise and create actionable charts and reports. Get the data you need and use it confidently knowing we've vetted it all. Tour the research platform.

Attention-Strapped Consumers Drive Web Design Evolution

Digital overload has presented marketers with a major problem: keeping consumers' attention. Recent research finds that publishers and advertisers are embracing new web design technologies, such as responsive design and infinite scroll, to create the most engaging, viewer-friendly experience across devices. Full Article

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