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EMarketer Daily - Little Excitement for Mobile Wallets in Germany

Mobile wallet use in Germany is low compared to global rates and unlikely to rise significantly in the near term, based on attitudes toward the technology expressed in recent studies. But greater-than average use among millennial internet users there has already taken root, so naysayers' days may be more numbered than they think.
 
 
Little Excitement for Mobile Wallets in Germany
 

Mobile wallet use in Germany is low compared to global rates and unlikely to rise significantly in the near term, based on attitudes toward the technology expressed in recent studies. But greater-than average use among millennial internet users there has already taken root, so naysayers' days may be more numbered than they think. Read Article

 
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eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2017

Feeling fuzzy on the latest progress on the cross-device targeting front? Hoping to get a pulse on what's in store for 2017? Join us for a complimentary webinar as we take our annual look at the changing capabilities and technologies in cross-screen targeting.

Reserve my seat.
More People Use Smartphones and Tablets in France than Ever
 

Smartphone and tablet usage in France is at an all-time high. Smartphone usage increased from 58% in 2015 to 65% in 2016. Read Article

 
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eMarketer Podcast: Checking the Temperature of the Holiday Shopping Season

In eMarketer's latest episode of "Behind the Numbers," host Marcus Johnson sits down with analyst Yory Wurmser to discuss eMarketer's holiday shopping forecast and what the latest data says about retail performance now that the shopping season is in full swing.

Read the article.
Recommended Reading: December 23, 2016
 

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Uber halts San Francisco test; Disney partners with Snapchat; SSPs in China run into a BAT wall; and more. Read Article

 
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New in eMarketer PRO this week:
 

Report: US Social Commerce 2017
Report: Cross Device Targeting
Report: Television Update: The Shift in Ad Currency
Not a PRO subscriber? Find out how to become one.

 
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2017
 

Feeling fuzzy on the latest progress on the cross-device targeting front? Hoping to get a pulse on what's in store for 2017? Join us for a complimentary webinar as we take our annual look at the changing capabilities and technologies in cross-screen targeting. Reserve My Seat

 
 
 


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