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EMarketer Daily - Week In Review

Media time will tilt digital in France in 2017 | In Denmark, awareness of Black Friday and Cyber Monday on the rise | How frequently do millennials transact via mobile?
 

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Media Time Will Tilt Digital in France in 2017
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Interview of the Week

 
Marketing in the UK: Last Click and Attribution Hiccups
 
Viewers in the UK are spending their time across multiple devices, consuming news and other content in ways that leave marketers struggling to define attribution, according to Tim Webster, co-founder and chief strategy officer at The Exchange Lab, a UK-based programmatic media company that serves demand-side platforms globally. eMarketer spoke to Webster about how marketers are working to define measurement standards while ushering in cross-platform advertising. Read Interview
 
An interview with:
 
Tim Webster
Chief Strategy Officer
The Exchange Lab

Chart of the Week

 
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Download: Multiscreen Usage Roundup

With 85% of users using two or more screens to access the internet, companies like Squarespace and Extreme Reach are focusing on multiscreen ad campaigns. This Roundup will help you understand what your digital audience is doing with their multiple devices, which channels millennials rely on and how they use them.

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Half of B2B Sellers Have a Responsive Site
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Most Internet Users in France Now Bank Online
 


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