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EMarketer Daily - Netherlands' Display Market Gets Boost from Social, Video

Digital ad spending in the Netherlands reached €377 million ($500.3 million) in Q1 2015.
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July 20, 2015

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Social, Video Drive Display Ad Spending in the Netherlands

Digital ad spending in the Netherlands reached €377 million ($500.3 million) in Q1 2015. Display ad spending was up nearly 10% year over year, driven mainly by increased spending on social media and digital video ads. In terms of device, mobile accounted for nearly one-quarter of total display ad spend. Full Article

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Consumers, Advertisers Enter Gaming Video Zone

As digital video viewing booms, consumers and advertisers are focusing in on gaming video content. According to recent estimates, the global gaming video audience will near 500 million this year as revenues hit $3.80 billion. Full Article

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Post-Click, Smartphone Photos Get Lost in the Dark

Smartphone users are snap-happy when it comes to taking pictures on their phones. While iPhoneography may be trending among some, recent research finds that most photos never make it beyond a user's mobile album.
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