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EMarketer Daily - In Ireland, Snapchat Users Are Frequent Users

Snapchat lags several other social messaging sites and apps for penetration among Ireland's consumers, but recent research finds that those who do have an account engage with the service more frequently than users of others.
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July 22, 2015

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Snapchat Users in Ireland Can't Stop Smiling

Snapchat lags several other social messaging sites and apps for penetration among Ireland's consumers, but recent research finds that those who do have an account engage with the service more frequently than users of others. Among social networks, Facebook has the highest reach and daily usage by a long shot. Full Article

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Report: Mobile Marketing Engagement Benchmarks

How does your app compare to the world's chart-topping apps? The Kahuna Mobile Marketing Index analyzes app engagement and retention benchmarks across 39 million users and 16 verticals. Get the statistics, strategies, and tactics you need to see where you stand—and how to get to the top. Download the report now!

Social Promoters Power Brand Engagement

Brands looking for quality social media fans would be wise to get the attention of social promoters. While these consumers represent a small share of users, they're more likely to engage directly with brands on a regular basis and take action after seeing what their active friends have to say. Full Article

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eMarketer Mobile Video Roundup – Now Available for Download

With mobile video viewing reaching critical mass, content creators must be ready to deliver on mobile—and target and track viewers across devices. eMarketer has curated a Roundup of stats, trends and insights to help marketers understand the current state of mobile video viewing. Receive my copy.

OTT Devices Bring Hulu Streamers Back to the Sofa

Hulu viewers are increasing their usage of over-the-top (OTT) devices for video streaming. Other research indicates that this shift to the living room is taking place across the digital video viewing population as a whole, with OTT devices seeing a huge rise in their share of video ad views. Full Article

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