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Ad Safety Boils Over in the UK. Will Brands Be Next to Act?

Simmering dissatisfaction with the ability of major ad platforms to prevent advertising from appearing alongside controversial content has reached a boil in the UK. The Guardian and the UK government were the latest entities to cut back their digital advertising due to the issue. Will consumer brands be next?
 
 
Ad Safety Boils Over in the UK. Will Brands Be Next to Act?
 

Simmering dissatisfaction with the ability of major ad platforms to prevent advertising from appearing alongside controversial content has reached a boil in the UK. The Guardian and the UK government were the latest entities to cut back their digital advertising due to the issue. Will consumer brands be next? Read Article

 
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The path to purchase is complex. Here’s how to influence consumers at every point in their journey.

Did you know 52% of all retail ecommerce transactions in the U.K are made on a mobile device? As shoppers go mobile, digital marketers need a clear understanding of how and where they're buying. Grab the latest findings on cross-device purchasing and user-centric attribution.

[Get the report]
Cross-Device Analysis Shows Role of Mobile in France's Ecommerce
 

A slim majority of digital buyers in France were still using a single device to purchase goods or services in late 2016, according to data from Criteo. But nearly half of all buyers used two or more devices during their purchase journeys. Read Article

 
chart-image
The path to purchase is complex. Here’s how to influence consumers at every point in their journey.

Did you know 52% of all retail ecommerce transactions in the U.K are made on a mobile device? As shoppers go mobile, digital marketers need a clear understanding of how and where they're buying. Grab the latest findings on cross-device purchasing and user-centric attribution.

[Get the report]
Nearly 75% of UK Internet Users Get Regular Emails from Retailers
 

Email appears to be the medium of choice for messaging with retailers among UK internet users who communicate regularly with brands. Read Article

 
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Recommended Reading: March 20, 2017
 

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Netflix is introducing a new rating system; Vietnam calls for halt on social media advertising; and more. Read Article

 
eMarketer Report: Effective Approaches to Marketing Agility
 

Wondering how to be a nimble marketer in today’s ever-expanding, increasingly real-time digital world? This complimentary report explores how brands and agencies are making decisions more quickly and thoughtfully by updating approaches to processes, technology, people and partnerships. Receive My Complimentary Copy

 
New Report in eMarketer PRO this week:
 

US Ad Spending: The eMarketer Forecast for 2017
US paid media ad spending will grow steadily in 2017, on the heels of a strong 2016 boosted by the Rio Olympics and the presidential election. A focus on mobile will fuel growth, pushing total media spend to more than $206 billion this year—a moderate increase of 6.1%. Preview Report

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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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