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UK Marketers Upped Digital Budgets in Q1 2017

More marketers in the UK revised their ad budgets upward in Q1 2017 than cut back, with greater digital and total media advertising particularly notable.
 
 
UK Marketers Upped Digital Budgets in Q1 2017
 

More marketers in the UK revised their ad budgets upward in Q1 2017 than cut back, with greater digital and total media advertising particularly notable. Read Article

 
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Shoptalk Europe announces first 50+ speakers

Join established US companies (HBC, Casper, Google, Pinterest) & well known European brands (Ikea, Tesco, Harrods) confirmed to speak. Join 2,000+ innovators in Copenhagen, 9-11 October 2017.

Get Your Ticket!
Digital Video Is UK's Rising Star
 

According to eMarketer’s first digital video viewing forecast, adults in the UK will spend an average of 53 minutes per day watching digital video this year, a tally more than double what it was five years ago. Read Article

 
chart-image
Shoptalk Europe announces first 50+ speakers

Join established US companies (HBC, Casper, Google, Pinterest) & well known European brands (Ikea, Tesco, Harrods) confirmed to speak. Join 2,000+ innovators in Copenhagen, 9-11 October 2017.

Get Your Ticket!
Internet Users in Germany Approve of Proposal to Police Hate Speech Online
 

Seven in 10 internet users in Germany agree at least somewhat with a proposed law to fine social media sites up to €50 million ($55.3 million) for failure to remove hate speech and fake news reported by users within a week. Read Article

 
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Recommended Reading: April 20, 2017
 

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Baidu open sources self-driving cars; Boomers not ready to go cashless; and more. Read Article

 
eMarketer Quiz: Test Your Search Marketing Know-How and Get a Free Report
 

Sure, search marketing isn’t new. But it’s always evolving. Whether it’s another Google algorithm tune-up or a shift in user behavior, search continues to reinvent itself. Take this quiz to measure your knowledge of search marketing and receive a free eMarketer report upon completion. Take Quiz

 
New Report in eMarketer PRO this week:
 

Worldwide Ad Spending: The eMarketer Forecast for 2017
Paid media advertising outlays worldwide will increase 7.3% in 2017 to $583.91 billion. Growth will be roughly on par with previous estimates, and spending will rise at a steady pace throughout the forecast period, driven by increased investments in digital and mobile ads. Preview Report

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