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EMarketer Daily - In France, Digital Ad Spend Nearly EUR1.5 Billion in H1 2015

Advertiser outlays on digital channels in France were 3.5% higher in H1 2015 than in H1 2014, according to recent analysis.
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Digital Ad Spending in France Nears €1.5 Billion in H1 2015

Advertiser outlays on digital channels in France were 3.5% higher in H1 2015 than in H1 2014, according to recent analysis. Mobile ad spending alone rose 63% to reach 21% of digital expenditure. Full Article

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Your Guide to Extending Your Addressable Audience

You think you have quality data partners that help you find your audiences online. But, are you sure? Learn how to qualify data partners to ensure you have the deepest insights to build the best audiences that drive digital marketing success at scale. Download our guide to qualifying data partners today.


TV Campaigns Extend Reach via Facebook Ads

Advertisers are leveraging Facebook video to stretch the reach of their TV campaigns, particularly among millennials. As video placements on the social network continue to gain momentum, their share of Facebook ad dollars is rapidly increasing globally. Full Article

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How to Master Remarketing in an Omnichannel World

Right now, prospects are visiting your website and calling into your contact center. Most of them won't convert. In a week, 40% will lose interest. Download the MAKING IT WORK: Mastering Remarketing in an Omnichannel World eBook to learn how to quickly re-engage hot leads and prospects, across multiple channels!

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Concerns about data protection hold back internet users from handing over too many details. Based on recent research, transparency goes a long way in easing these worries, with consumers more likely to provide information if they know it will only be used by the company they're sharing it with as well as how it will be used. Full Article

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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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