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FOMO? Teens Can't Put Down Their Phones

Teens, a generation that grew up in the era of smartphones, spend a lot of time on them—roughly 3 hours 38 minutes a day, research finds.
 
 
FOMO? Teens Can't Put Down Their Phones
 

Teens, a generation that grew up in the era of smartphones, spend a lot of time on them—roughly 3 hours 38 minutes a day, research finds. Read Article

 
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Everything you need to know about video header bidding in one infographic

Video header bidding can drive monetization up by 60% using smarter demand management techniques, but only when done right. Header bidding for video is very different than display - get the latest insights and keys to success with header bidding for video, based on data from hundreds of billions of impressions.

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Amazon Prime Members: Young, Well-Off and Shopping a Lot
 

Amazon Prime members are younger and more affluent than the average American, and are more likely to do online research before making a purchase at a physical store, a new study finds. See the full story on eMarketer Retail

 
Social Media Analytics: Guide for Marketers, Strategists, & Execs

Do you lead a brand management, strategy, marketing, or digital team? If so, then social media analytics is something you should be leveraging. Read our Fundamentals of Social Media Analytics guide to learn about using social for audience analysis, sentiment analysis, and more.

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China's Didi Pulls in $5.5 Billion to Fund Expansion, Technology
 

China’s Didi Chuxing has conquered the domestic ride-hailing market. An influx of $5.5 billion gives the company the means to take on the on-demand transportation sector’s Goliath—Uber. Read Article

 
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TV Delivered Solid Results for France's Advertisers Last Year
 

In an increasingly digital world, linear TV is still the dominant media activity for most consumers in France—and a key focus for advertisers. TV ad spending hit a record high in 2016, and clearly lifted sales. Read Article

 
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In Southeast Asia's Digital Ad Market, Content Is King, but ROI Measures Are Lacking
 
Ad technology firm Innity operates offices across nine countries in Southeast Asia and Greater China. Shuba Krishnan, Innity’s director of business development, spoke with eMarketer’s David Green about the region’s surging demand for content marketing, efforts to improve transparency and how performance failures have damaged confidence in open exchanges. Read Interview
 
An interview with:
 
Shuba Krishnan
Director, Business Development
Innity
Recommended Reading: May 2, 2017
 

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: The New York Times spotlights audio at NewFront; India’s ride-sharing service Ola reports losses; and more. Read Article

 
Download: eMarketer’s Multichannel Attribution Roundup
 

Today, consumers are convenience-driven, which often means device-agnostic. They’re picking the channel that’s the most convenient, whether that’s looking down at their mobile phone or ahead at the store shelf. This Roundup will help you understand how multichannel attribution is critical to marketers more than ever. Receive My Copy

 
New Report in eMarketer PRO this week:
 

Advancing Programmatic Advertising
As programmatic advertising matures, buyers and sellers no longer see it merely as a means of automating processes, but rather as an advanced method of controlling ad campaigns—and better targeting the audiences that come with them. Preview Report

Not a PRO subscriber? Find out how to become one.

 
 
 


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