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EMarketer Updates Worldwide Internet and Mobile User Figures

This year, 47% of the world’s population will use the internet regularly, according to eMarketer’s latest estimates. Mobile phones will play a large part in access, with nearly four in five internet users worldwide going online via mobile.
 
 
eMarketer Updates Worldwide Internet and Mobile User Figures
 

This year, 47% of the world’s population will use the internet regularly, according to eMarketer’s latest estimates. Mobile phones will play a large part in access, with nearly four in five internet users worldwide going online via mobile. Read Article

 
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New Trend Analysis: What do consumers care about in 2017?

Consumer trends are notoriously difficult to predict. Luckily, social media data offers a real-time window into the mind of the consumer. Download our 2017 Consumer Trend Analysis to understand how consumers feel about the latest trends in tech, health, transit, and entertainment.

Download Report.
YouTube Ad Controversy Doesn't Trip Up Alphabet
 

Google parent Alphabet seems to have survived an advertising controversy basically unscathed, posting strong Q1 results that were driven in large part by advertising on mobile and—you guessed it—YouTube. Read Article

 
Webinar: Digital Trends in Canada 2017 – Register

This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Join us for a complimentary eMarketer webinar to learn what senior marketers in Canada had to say about their most pressing challenges and biggest opportunities for 2017.

Reserve my seat.
Amazon’s Results Are Just More Evidence that Retailers Can’t Rest Easy
 

Amazon’s relentless rise has made it a source of fear and a topic of conversation in retail boardrooms. Based on the results Amazon reported on Thursday, those retail conversations are only going to grow more pressing. See the full story on eMarketer Retail

 
UK Book Sales Hit New High
 

2016 was a record-setting year for the UK’s publishing business, with sales of books and journals reaching a new high of £4.8 billion ($6.5 billion). But ebooks played a lesser role than in years past, with sales down 3%. Read Article

 
Cash on Delivery Still Wins Out Among Digital Shoppers in Indonesia
 

Those making online purchases in Indonesia still reach for cash when paying for goods and services. But Ant Financial has made some aggressive moves in establishing digital payment platforms for a population adopting smartphones. Read Article

 
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Listen In: Let's Talk About Smartphones
 

How much will the smartphone market grow from here, and how will usage of the devices change? eMarketer analyst Cathy Boyle explores the question of what's coming next in the latest episode of “Behind the Numbers.” Read Article

 
Recommended Reading: April 28, 2017
 

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Lyft goes socially conscious with rider donations; EU moves against illegal streaming devices; and more. Read Article

 
Download: eMarketer’s Multichannel Attribution Roundup
 

Today, consumers are convenience-driven, which often means device-agnostic. They’re picking the channel that’s the most convenient, whether that’s looking down at their mobile phone or ahead at the store shelf. This Roundup will help you understand how multichannel attribution is critical to marketers more than ever. Receive My Copy

 
New Report in eMarketer PRO this week:
 

Advancing Programmatic Advertising
As programmatic advertising matures, buyers and sellers no longer see it merely as a means of automating processes, but rather as an advanced method of controlling ad campaigns—and better targeting the audiences that come with them. Preview Report

Not a PRO subscriber? Find out how to become one.

 
 
 


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