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Alexa, Say What?! Voice-Enabled Speaker Usage to Grow Nearly 130% This Year

While still far from mass adoption, virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants, such as Siri, and voice-enabled speakers, like Amazon Echo.
 
 
Alexa, Say What?! Voice-Enabled Speaker Usage to Grow Nearly 130% This Year
 

While still far from mass adoption, virtual assistants are becoming more widely used by Americans, according to eMarketer’s first forecast on users of digital assistants, such as Siri, and voice-enabled speakers, like Amazon Echo. Read Article

 
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eMarketer Webinar: How to Navigate the Journey Toward Customer-Centricity – Register

Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Join us for a complimentary webinar as we look at the latest improvements marketers are making to the customer experience and the challenges that lie ahead.

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eMarketer Report Shows How New Video Services Are Changing Perception of What Pay TV Is
 

The pay TV industry is undergoing tumultuous change, as more and more US consumers ditch their cable and satellite packages and embrace digital video platforms. Read Article

 
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eMarketer Roundup: Multichannel Attribution

Today’s consumers are convenience-driven, which often means device-agnostic. They’re picking the most convenient channel, whether that’s looking down at their mobile phone or ahead at the store shelf. This Roundup will help you understand how multichannel attribution is critical to marketers more than ever.

Receive my copy.
UK Public Likely Wary of Plan for 'Live' Digital Surveillance by Government
 

The UK government is allegedly exploring a plan for near-live surveillance of UK digital communications, according to a document leaked to a digital rights watchdog group. Such a scheme is unlikely to play well in the UK, where a majority of internet users don’t trust the government to protect their digital privacy. Read Article

 
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
 
Rajiv Dingra, CEO and founder of WATConsult—a Mumbai-based hybrid consultancy that splits its business between media planning and digital branding—spoke with eMarketer’s David Green about why spending by marketers in India lags, and why digital video is growing. Read Interview
 
An interview with:
 
Rajiv Dingra
CEO and Founder
WATConsult
Listen In: Dispatches from the Newfronts
 

On the latest episode of "Behind the Numbers," analyst Paul Verna and news editor Rimma Kats report on the Newfronts, the annual jamboree of parties and presentations designed to show off the latest, greatest digital video programming. Listen to Podcast

 
Recommended Reading: May 8, 2017
 

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Spotify taps QR codes to make sharing music easier; WeChat Pay makes US entrance; and more. Read Article

 
eMarketer Quiz: Test Your Programmatic Advertising Know-How and Get a Free Report
 

Programmatic advertising continues to be the de facto method of buying and selling digital display ads. And as dollar amounts advance, both buyers and sellers are looking to expedite their abilities to more tightly control ad placements and audience targeting. Take this quiz to measure your knowledge of programmatic advertising and you’ll receive a free eMarketer report on the topic. Take Quiz

 
New Report in eMarketer PRO this week:
 

US Time Spent with Media
eMarketer estimates that US adults will average 12 hours 7 minutes of media usage per day this year, up 3 minutes from 2016. Time spent with mobile will account for nearly all of the increase. Preview Report

Not a PRO subscriber? Find out how to become one.

 
 
 


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