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EMarketer Releases Latest Estimates for US Proximity Mobile Payments

eMarketer projects US proximity mobile payment transaction value will nearly quadruple between 2017 and 2021. Low- to medium-value, high-frequency transactions—such as buying a coffee or groceries—will be a key driver of future growth.
SPECIAL NOTE: There will be no eMarketer Daily Newsletter published on Monday, September 4, in observance of Labor Day in the US.
eMarketer Releases Latest Estimates for US Proximity Mobile Payments
 

eMarketer projects US proximity mobile payment transaction value will nearly quadruple between 2017 and 2021. Low- to medium-value, high-frequency transactions—such as buying a coffee or groceries—will be a key driver of future growth. Full Article

Download: US Omnichannel Retail 2017

Looking for a visual overview of the latest omnichannel retailing trends? Download eMarketer's StatPack for over 35 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long.

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Digital Initiatives Look to Give Radio a Boost in Western Europe
 

UK-based Radioplayer recently announced that it will soon put smart radios in Audi automobiles, while Radio France has plans to let its listeners curate their own mix of the public service broadcaster’s content. Full Article

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India Sees a Surge in Travelers Booking Services Online
 

Travelers in India are increasingly using the internet to book travel services, with airline and railway ticketing a big draw. Full Article

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Data Feed
 

Apocalypse How? Reports of the retail apocalypse might be overstated, according to new research from IHL Group. The research firm surveyed 1,800 retail chains and discovered there was a total net increase of 4,080 stores in the US so far this year, including retail and restaurant locations.

Oz TV Gets Smart: A new white paper from IAB Australia's Video Council reports that connected or smart TV makes up 35% of all online video from broadcasters in Australia. However, the paper went on to note that advertisers had yet to fully take advantage of the medium.

More Data

Buy the Report: UK Digital Ad Spending by Industry
 

UK Digital Ad Spending by Industry: Forecasts and Trends
Advertisers in the automotive, consumer packaged goods (CPG), financial services, retail and travel industries are among the largest spenders in overall advertising in the UK—the largest digital ad market in Europe. Digital spending across all of these sectors is forecast to grow in 2017 and 2018.

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