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A study of US advertising and marketing executives found there are several social media trends that will influence their efforts next year, ranging from video to virtual and augmented reality. Full Article

Download: Path to Purchase Beyond Retail

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Data Feed
 

No Cash Needed: Consumers in China are ditching cash with some speed. A new report from WeChat Pay, the digital payment system offered by the popular messaging platform, found that roughly 84% of WeChat users were fine with leaving the house without any physical currency. And 14% said they had completely dispensed with using cash at all.

Uber Effect: Assuming government intervention against taxi industry disruptors like Uber doesn't reverse steadily growing ride-sharing service usage worldwide, the number of drivers toiling for such services should double in the next five years, according to an estimate by Juniper Research. The global ride-sharing service driver tally is projected to grow nearly 15% in the next five years, rising from 4.3 million in 2017 to 8.6 million by 2022.

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