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Week In Review

eMarketer estimates that US adults will spend an average of 12 hours, 1 minute per day using major media in 2017, an increase of 2 minutes over 2016. While growth in time spent is leveling off, traditional media continues to cede time to digital formats.
 

Week's Top Articles

 
eMarketer Updates US Time Spent with Media Figures
Could Amazon Win a Major Chunk of the Video Ad Market?
Commercial Break? Many Just Reach for Another Device
The Trials of Collecting Location Data
Are Cracks Appearing in Germany's Preference for Cash?

Interview of the Week

 
What Makes Apps Thrive in China's Mobile Landscape
 
Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas. Read Interview
 
An interview with:
 
Josh Ong
Director, Global Brand Strategy and Communications
Cheetah Mobile

Chart of the Week

 
chart-image

Download: US Social Usage StatPack

Looking for stats and a visual overview of social network usage in the US? Download eMarketer's Social Usage 2017 StatPack for over 25 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long.

Receive my copy.

More eMarketer Articles

 
Will Consumers Rebel at Idea of AI-Created Ads?
Mobile Is Driving Digital Ad Spending in Hong Kong and Taiwan, eMarketer Estimates
Listen In: What Does Media Multitasking Look Like?
Understanding Header Bidding
 


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