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Facebook Makes a New Bid to Woo Teens

Facebook's acquisition of tbh, an app popular among teens, marks the company's latest effort to remain relevant to young users.
Facebook Makes a New Bid to Woo Teens
 

Facebook's acquisition of tbh, an app popular among teens, marks the company's latest effort to remain relevant to young users. Full Article

Get your website CX ready for the holidays!

eCommerce sales are set to increase nearly 16% over the 2017 holiday season. Get your copy of the Retail Holiday Guide to understand how great Online Customer Experience can drive your peak trading success.

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In Mexico, Snapchat Finds Its Audience Among Young Millennials
 

Snapchat’s data demands have made it a hard sell in Mexico. But the platform has found an audience among younger millennials, who make up the majority of its users in the country. Full Article

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How Twitter and a Baby Dragon Helped Sell £3 Million Worth of Doritos in the UK
 

This post was contributed and sponsored by Twitter
Twitter users want to discover what’s happening by tapping into culture and interacting with brands and celebrities. To launch its Heatburst campaign in spring 2017, Doritos UK leveraged this mindset by letting loose its own Twitter “celebrity”—a funny, adorable, fire-breathing Baby Dragon. By employing Twitter’s range of video and creative formats, the CPG brand generated £3 million in UK sales ($3.84 million US) during the product’s first three months on the market.

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Listen In: The Next Big Digital Video Market—Latin America
 

In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Matteo Ceurvels discuss Netflix's position in Latin America, and how other local players are driving viewership. Listen to Podcast. Made Possible by Criteo.

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Data Feed
 

Rise of the Machines: Artificial intelligence (AI) is worming its way into any number of aspects of our digital lives. Now Counterpoint Technology Market Research reports that smartphones are no exception. The firm projects that one-third of smartphones shipped worldwide in 2020 will support machine learning and other AI capabilities thanks to new chipsets. Counterpoint also reported that AI-dependent apps will improve as the processing power of smartphone CPUs bulks up.

Teen Time: Teens are making a larger proportion of their purchases online compared with the general population, new data from Current reveals. The firm reports that US teens made nearly 18% of their purchases digitally, while the overall population made 8.6% of retail purchases online. Current also found that digital content like video games and streaming services made up 54% of teens' online spending.

More Data

Buy the Report: Digital Ad Spending in Germany
 

Digital Ad Spending in Germany, by Industry: Forecasts and Trends
Advertisers in the automotive, consumer packaged goods (CPG), financial services, retail and travel industries are among the largest spenders in overall advertising in Germany, which is the second-largest digital ad market in Europe. Digital and mobile ad spending across all these industries will grow through 2018.

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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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