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July 2015 Research Recap

The most popular data, research and insights that you missed this month.
eMarketer Content Highlights: July 2015
Each month, we publish in-depth reports, interviews, benchmarks, forecasts, charts and thousands of data points that our clients rely on to navigate the rapidly evolving, highly fluid digital marketplace—and make better decisions.

Here's a glimpse of the research and data you missed this month.

July's Most Popular Reports


Global Mobile Landscape 2015: A Country-by-Country Guide to Mobile Phone and Smartphone Usage

This report provides an overview of the mobile phone landscape in eMarketer’s core countries of coverage, focusing on penetration rates, original equipment manufacturer (OEM) market share, mobile operating system market share and the state of 4G.

Featured chart

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Instagram Advertising: What Marketers Need to Know

Instagram’s ad business should ramp up quickly in 2015, with the addition of direct-response features, the ability to buy ads via an API and enhanced targeting. eMarketer expects Instagram will record $595 million in ad revenue this year and near $3 billion in 2017.

Worldwide Retail Ecommerce: The eMarketer Forecast for 2015

Worldwide retail sales will surpass $22 trillion in 2015, up 6.3% from 2014. Retail products and services purchased on the internet will account for 7.3% of the total retail market worldwide, or $1.672 trillion.

App Marketing 2015: Fighting for Downloads and Attention in a Crowded Market

Mobile apps are more popular than ever. But their success is increasing competition, making it difficult for marketers to get their apps noticed and used. What are the best ways for apps to acquire new users, and to keep the existing ones coming back?


Multichannel Networks and Digital-First Video Content: Growing Audiences Beyond the YouTube Core


Multichannel networks (MCNs) serve as the connective tissue between YouTube’s audiences and its advertisers. However, more and more MCNs are expanding to other platforms, potentially shifting the center of gravity away from YouTube.


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Instagram plans to open up its platform to all advertisers this fall. Jim Squires, director of market operations at Instagram, spoke with eMarketer about how advertisers will be able to use Facebook data for targeting and how the ad buying process will change on Instagram.

image
Jim Squires
Director of Market Operations
Instagram

Read the full interview here»
UPCOMING REPORT TOPICS

»Really Affluent Affluents 
»Beacons
»Email Benchmarks
»Ad Blocking
»Worldwide Internet, Mobile Phone and Tablet Usage
»YouTube Advertising
»Video and Millennials
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Customers get all of our research for one price.

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© 2015 eMarketer, Inc.
11 Times Square, New York, NY 10036

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