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Facebook's New Data Controversy: Implications for Marketers

Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer's "Behind the Numbers" podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers.
Facebook's New Data Controversy: Implications for Marketers
 

Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer's "Behind the Numbers" podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers. Full Article

eMarketer Roundup: Influencer Marketing 2018 – Download Now

Wondering what the FTC’s impact on influencers will be this year? eMarketer has put together a selection of articles, insights and interviews to help you understand what will be critical to influencer marketing in the coming months—and to avoid the risks. The Roundup is presented by Sprinklr.

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Are Cord-Cutters Taking OTT’s Low Pricing for Granted?
 

The high cost of TV service continues to be the most common reason adults in North America have cut the cord, according to TiVo survey data. Full Article

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Data Feed
 

Fun Activity? New data from YouGov reveals that many US millennials enjoy filing their taxes. Indeed, more than half (52%) said they enjoy it at least somewhat. What's more, this group is also eager to file their taxes early. "Millennials are more likely than older Americans to file in January, while those 55 and over are more likely to file in March or April," the report stated.

Personalized Content: A Dynamic Yield survey of more than 550 consumers in North America, Europe and Asia that looked at the current state of personalized email found that just a quarter of respondents in North America feel that the email content they receive is personalized. By comparison, 62% of respondents in Europe and three in four respondents in Asia felt the same way.

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