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EMarketer Daily - In Germany, Consumers Unaware of Internet of Things

Marketers in Germany think the Internet of Things (IoT) will be a big deal, but most consumers in the country still don't know what it is, according to research.
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August 28, 2015

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Internet of Things Has Big Awareness Gap in Germany

Marketers in Germany think the Internet of Things (IoT) will be a big deal, but most consumers in the country still don't know what it is, according to research. They are interested in potential applications of the technology, though, suggesting some education is in order. Full Article

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Women Three Times as Likely to Use Pinterest

Pinterest quickly attracted a substantial audience of committed users, and marketers are more interested in it than ever with the promise of social commerce on the horizon. But women are still the site's main audience, with male internet users in the US avoiding the network en masse. Full Article

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Length Matters on Tumblr: What Short-Form and Long Videos Do for Millennials

Autoplay looping videos have become a staple on Tumblr. Although they provide marketers with a new way to reach millennial consumers, their initially silent format presents several challenges as well. Max Sebela, Tumblr's creative strategy manager, spoke with eMarketer's Maria Minsker about the potential of short-form video as well as long-form video branding opportunities on Tumblr. Full Article



Max Sebela
Creative Strategy Manager
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