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EMarketer Daily - Shoppers in Germany Research Online, Purchase In-Store

Brick-and-mortar retailers have a common refrain.
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September 1, 2015

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Webrooming Still More Common than Showrooming in Germany

Brick-and-mortar retailers have a common refrain. Shoppers visit their stores, armed with smartphones, and after checking out products in person, make a purchase online—probably for less money. But the reality is that, in Germany, webrooming is more common than showrooming.
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Ten mobile trends. Ten ways to win.

Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You'll learn about the oncoming mobile technology arms race — and you'll discover the steps you must take to stay ahead of the pack. Download now>


Mobile to Account for More than Half of Digital Ad Spending in 2015

This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015. That's a higher figure than eMarketer forecast earlier this year. Full Article

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Join eMarketer and digital marketing's industry leaders and innovators for two days exploring the digiconomy at dmexco 2015.

Visit eMarketer's exhibitor booth and don't miss Geoff Ramsey as he debunks myths, highlights insights and trends, and explores the best ways to get the attention of the most elusive of today's consumers. More Information Here

Web Users Put More Stock in Consumer Reviews

Customer reviews have gotten more important for local businesses over the years, according to research. And that means positive reviews appear to be having a bigger effect than in the past. Full Article

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The Spam Archive - Chronicling spam emails into readable web records index for all time

Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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