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August 2015 Research Recap

Read on to see the most popular data, research and insights you may have missed this month.
eMarketer Content Highlights: August 2015
Each month, we publish in-depth reports, interviews, benchmarks, forecasts, charts and thousands of data points that our clients rely on to be more effective in the digital world. 

Here's a glimpse of the research, insights and data you may have missed this month:
AUGUST's Most Popular Reports

Beacons for Retailers: Beyond the Hype 

Despite little large-scale success with beacons so far, retail marketers continue to show interest in them for their geotargeting capabilities, and new developments may hold promise for the most hopeful among them. Consumers, however, have yet to show any real enthusiasm for the technology.
US Millennials And Video: Seven Insights Into Their Evolving Screen Choices And Viewing Habits

Millennials are the most active video viewers of any US age group. But understanding their video viewing habits can be difficult, thanks to the changing landscape for digital content viewing and shifting time spent with various screens. This report answers: what are the key insights to know?
The Mobile Wallet: Six Things Marketers Should Know

Mobile wallets are intended to make commerce more convenient, whether in a store or through an app. As consumer adoption grows, marketers have an opportunity to use mobile wallet platforms to deliver more compelling and effective commerce experiences.

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Worldwide Internet and Mobile Users: eMarketer's Updated Estimates for 2015

In 2015, 43.0% of the worldwide population will use the internet regularly, with 32.2% going online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.

Email Marketing Benchmarks 2015: Are Performance Metrics Revealing Signs of Consumer Fatigue?

Email continues to prove a strong method for messaging customers, yet performance metrics such as clickthrough rate and open rate may be on the decline. To stay relevant and effective, email efforts need to be integrated into a more mobile-friendly cross-channel strategy.

Auditing the Highly Affluent in the US: 10 Questions and Answers About People with Serious Money 

Looking beyond the “mass affluents,” who constitute over one-fifth of the US population, this report examines attitudes and behavior of the narrower population of consumers with more substantial income and/or wealth.

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At Adobe, the 'App Is the Ad'
As senior vice president and CMO of Adobe, Ann Lewnes leads the company’s corporate brand, corporate communications and integrated marketing efforts worldwide. Lewnes spoke with eMarketer about Adobe’s philosophy on mobile marketing and experiments with live-streaming video app Periscope.

Ann Lewnes
Senior Vice President and CMO

Read the full interview here»

»Mobile Attribution
»UK Programmatic
»Generation X
»Worldwide Ad Spending Q3 2015
»Global Media Intelligence 2015
»Retail Email Marketing Trends
»Digital Out of Home Advertising
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© 2015 eMarketer, Inc.
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