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EMarketer Daily - Teens in Germany Choose WhatsApp

Teens in Germany—in what is perhaps universal in developed internet markets—are all about social networking, according to research.
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September 11, 2015

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WhatsApp is the Top Social Venue for Teens in Germany

Teens in Germany—in what is perhaps universal in developed internet markets—are all about social networking, according to research. More than nine in 10 of the whole population ages 13 to 19 are participating. But their top stop isn't Facebook. Full Article

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Gone Shoppin'!

Retail marketers are goin' to the mobile mall. Grab the Mobile Pulse Guide and come with! Download now at ProgrammaticMind.com.


Consumers Are in a Crisis of Attention

Matthew B. Crawford's book, "The World Beyond Your Head: On Becoming an Individual in an Age of Distraction," documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. We caught up with him in advance of his eMarketer Attention! 2015 keynote to get some quick thoughts about attention and online advertising. Full Article



Matthew B. Crawford
Author
"The World Beyond Your Head: On Becoming an Individual in an Age of Distraction"

Keynote: eMarketer Attention! 2015

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Join eMarketer and digital marketing's industry leaders and innovators for two days exploring the digiconomy at dmexco 2015.

Visit eMarketer's exhibitor booth and don't miss Geoff Ramsey as he debunks myths, highlights insights and trends, and explores the best ways to get the attention of the most elusive of today's consumers. More Information Here

Small-Business Owners Split on Importance of Search

Search is typically a major driver of traffic to websites, but small-business owners disagree on whether it's important for new business opportunities. Based on research over time, it may be less so than it once was. Full Article

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