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EMarketer Daily - UK Takes Largest Share of European Ecommerce Market

The UK is by far the largest market, claiming an estimated 30% of regional sales in 2014.
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September 14, 2015

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European Ecommerce Turnover to Hit €477 Billion This Year

The UK is by far the largest market, claiming an estimated 30% of regional sales in 2014. But Russia is the fastest-growing, according to research. Full Article

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Your guide to focused marketing in a multi-channel world.

Understanding which customer experiences and touchpoints are driving the best results can be hard. The eMarketer report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to reach, engage, and convert customers. Download now>


Agencies Wonder About Video Ad ROI

More than half of ad agencies are focusing at least some of their clients' digital ad spend on video ads, according to research. But many remain unsure about how much return will come from those investments. Full Article

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Visit eMarketer at dmexco

Join eMarketer at the dmexco digital marketing exposition and conference on September 16 and 17 in Cologne, Germany. Swing by our exhibition booth for a chance to meet our team and download the latest eMarketer content. Schedule a meeting today

Are Boomers Ready to Bank on Wearables?

Baby boomers have shown solid adoption of digital banking activities, by some metrics coming in ahead of millennials. Research suggests that they may be willing to make the next technological leap with their investments, and start managing them via wearable devices. Full Article

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