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EMarketer Daily - Western Europe Is the World's No. 1 Tablet Market

In early 2015, most of Western Europe finally seemed to be emerging from the painful economic downturn that began in 2008, but that recovery was "fragile," according to the International Monetary Fund (IMF).
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September 16, 2015

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World's Most Advanced Tablet Market Is Western Europe

In early 2015, most of Western Europe finally seemed to be emerging from the painful economic downturn that began in 2008, but that recovery was "fragile," according to the International Monetary Fund (IMF). The risks to European stability were heightened sharply in early July, when voters in cash-strapped Greece overwhelmingly backed their government's refusal of the latest bailout deal offered by the European Central Bank and the IMF. The fifth annual edition of eMarketer's Global Media Intelligence Report, produced in conjunction with Starcom Mediavest Group, analyzes recent developments in Western Europe. Full Article

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Atlas Finds Ad Synergy for Guthy-Renker

When Proactiv's parent company wanted to know how it's display and paid-search channels were impacting each other, they turned to Atlas for clarity. Atlas' ability to serve and measure ads to real people across devices showed Guthy-Renker the true value and synergy of both channels. Read the full case study Advertisement


Smartphones, Tablets Spread Across the Middle East and Africa

The Middle East and Africa (MEA) is one of the world's most vibrant and fast-growing mobile markets—and one of the largest. Only Asia-Pacific can boast more mobile phone users. eMarketer estimates that just over 606 million people in the Middle East and Africa will have at least one mobile phone this year, and the total will pass 789 million in 2019. Full Article

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The 2015 Global Media Intelligence Report is Here

This is eMarketer's largest, most comprehensive snapshot of the state of media consumption worldwide, covering six major regions—Asia-Pacific, Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe—and 48 countries. Download the free executive summary today.

Digital Advances Vary Across Central and Eastern Europe

The internet continues to make steady strides in Central and Eastern Europe. Last year, more than half of the region's population went online at least once per month, eMarketer estimates, and that share will pass 55% in 2015. Yet a clear divide remains between more advanced digital cultures—notably the Czech Republic and the Baltic states—and those such as Turkey, where digital infrastructure is less robust and progress has been slower. Full Article

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