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EMarketer Daily - UK Car Shoppers Not Moved by Tech

There's a lot fuss being made about self-driving cars and tech companies getting involved in the automotive industry.
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September 28, 2015

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UK Car Shoppers Steer Clear of Tech

There's a lot fuss being made about self-driving cars and tech companies getting involved in the automotive industry. According to some sources, though, UK consumers remain unmoved. In fact, they are some of the least interested consumers in the world when it comes to combining the worlds of cars and tech. Full Article

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Atlas Helps Businesses Find Real Value

Did you know that marketing to real people across devices — not just cookies on desktop — could increase targeting accuracy and drive real results? Read More


Programmatic Direct Takes Majority of Programmatic Ad Dollars

US programmatic digital display ad spending will reach $15.43 billion this year, up 49.5% over 2014 spending levels, eMarketer estimates. In our latest forecast for programmatic ad spending in the US, we expect programmatic direct buyers to account for a majority of all spending this year.
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Do you know how off-target ad delivery is impacting your business?

Atlas brings real value to your digital marketing efforts. See how with the Atlas Value Calculator. Read More

Retail Email Marketing Is Changing, but Gradually

Year in and year out, email marketing remains a dependable tactic for retailers. Along with search, it continues to make up a significant portion of digital budgets. Growing mobile usage and the ability to better personalize messaging are creating new possibilities for reaching consumers more effectively, though any improvements are likely to be gradual, not revolutionary, as we explore in a new eMarketer report. Full Article

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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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