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EMarketer Daily - UK Time Spent with Media to Tip Toward Digital Next Year

The amount of time UK adults spend with digital devices and platforms continues to grow rapidly, with UK consumers spending an extra half hour every day on such devices this year compared to last year, according to eMarketer's latest estimates of media consumption in the country.
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September 29, 2015

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Digital Set to Take Majority Share in UK Time Spent with Media in 2016

The amount of time UK adults spend with digital devices and platforms continues to grow rapidly, with UK consumers spending an extra half hour every day on such devices this year compared to last year, according to eMarketer's latest estimates of media consumption in the country. In 2015, total media consumption time in the UK is expected to reach 9 hours and 31 minutes, with digital accounting for a 48.7% share. This figure is set to increase to 51.5% next year.
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Master your micro-moments

Mobile has evolved the consumer journey into hundreds of intent-driven micro-moments. Our executive guide is here to help you and your business engage customers at the moments that matter. We'll show you how to Be There, Be Useful and Be Quick -- and then how to rethink your measurement strategies. Start winning micro-moments today. Advertisement Advertisement Advertisement


Personal Info Security Worries Shoppers Online and Offline

US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers. Even in stores, shoppers are worried about what might happen to their data. Full Article

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Be there when your customers need you

Mobile has forever changed the customer expectations of brands. Customers can choose when to address needs in any situation, at any time. Brands need to deliver on these expectations for relevance and immediacy. Download our executive guide to be relevant at the moments that matter. Download now. Advertisement Advertisement Advertisement

Internet Users in the US Block Ads Less than in Western Europe

Ad blocking is a headache for just about all the players in the digital media ecosystem. The issue has risen to the forefront of many analysts' mind due to iOS 9 making ad blocking available on many mobile devices for the first time, but US publishers and advertisers can perhaps take comfort: The country has among the lowest ad blocking rates in the world. Full Article

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