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Research you may have missed this month

Each month, we publish in-depth reports, interviews and thousands of data points that our clients rely on to be more effective in the digital world. See the research you may have missed.
eMarketer Content Highlights: September 2015
Each month, we publish in-depth reports, interviews, benchmarks, forecasts, charts and thousands of data points that our clients rely on to be more effective in the digital world. 

Here's a glimpse of the research, insights and data you may have missed this month:
September's Most Popular Reports

Retail Email Marketing: Benchmarks and Trends in the US

Along with search, email marketing remains one of the most tried-and-true tactics for retailers. Growing mobile usage among consumers, as well as the ability to better segment or personalize messages, are creating new possibilities for gradually improving its effectiveness.
US Ad Spending: eMarketer's Updated Estimates for 2015 

US paid media ad spending will reach $183.64 billion in 2015. Digital will continue to be the fastest-growing ad format, propelled by mobile. Mobile ad investments will total $30.45 billion by the end of 2015, overtaking desktop spending by $2.78 billion and print media spending by $1.42 billion. 
The Global Media Intelligence Report, 2015 

As ever, the media habits of consumers around the world—and advertisers’ efforts to reach them—are evolving in the context of larger social, economic and political trends. This landscape is challenging and perplexing, but also full of opportunity. 

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Giving Gen X Its Due: Analyzing a Market of 65 Million Consumers

Although smaller than the millennial and baby boomer cohorts, Generation X is big in absolute terms. Despite tough finances, Gen X has the highest average spending per US household—which gives marketers good reason to get up to speed on this generation’s shopping behavior. 

The Mobile Attribution Gap: Five Missing Links in Mobile That Make Attribution Harder

Mobile marketing and media are making significant contributions toward business goals, sometimes more so than traditional channels. Read how marketers are overcoming common attribution hurdles to quantify mobile’s value as part of the total marketing mix. 

Holiday Ecommerce Preview 2015: US Shoppers Expected to Spend More This Season 

The 2015 holiday season is expected to be a good one, both for ecommerce and for US retail sales overall. This report looks at eMarketer’s retail sales forecast for the holiday season and identifies specific trends that will influence ecommerce this year and in the near future. 

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Many companies are restructuring their data and programmatic strategies to keep up with the ever-changing programmatic space. John Nardone, CEO of ad serving and online technology platform Flashtalking, recently spoke with eMarketer’s Lauren Fisher about the increasingly critical role data is playing in the programmatic ecosystem and how it is driving multiple trends such as brands taking programmatic in-house and publishers looking to co-op first-party data.

John Nardone

Read the full interview here»

»Q3 2015 State of Video Mobile Attribution
»Programmatic Advertising Forecast - 2015-2016 
»Digital Video - Best Practices 2015 
»Social Advertising Effectiveness
»Digital Out of Home Advertising
»Connected TV
»The Sharing Economy and Its Impact on Retailers 
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© 2015 eMarketer, Inc.
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