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LEARN WHAT DRIVES CONSUMERS TO SHARE THEIR PERSONAL DATA WITH YOUR BRAND AND WHY
Insights from new consumer research by Columbia Business School in conjunction with Aimia Institute, on the mindset of consumers around access to their personal data

AIMIA INSTITUTE WEBINAR:

Consumers today are becoming increasingly aware of the value of their personal data to businesses.

Our research indicates that 8 out of 10 consumers will only give their data to a limited number of companies they trust.

So what are the primary determinants for people nowadays to want to share their data with your brand?


 
         

SPEAKERS
Aaron Dauphinee, General Manager, Aimia Institute

Martin Hayward, SVP Global Digital Strategy and Futures, Aimia

 
DATE

October 28th


TIME
10am (EST)
2pm (GMT)

Register Today >
 
         
 

This one hour webinar will introduce you to actionable insights based on our multi-market consumer research. In conjunction with the Center of Global Brand Leadership, Columbia Business School, Aimia’s team will outline how consumers feel about their personal data being accessed, collected and used by brands. We will also discuss:

Consumer motivations: What data are people more or less willing to share and what can alter this?
 
Impact on brand trust: How to make data sharing worthwhile
 
Differing mindsets: How different types of customers approach data sharing differently and what this means for you as a marketer
 
The importance of transparency: Why letting your customers know how you intend to use their data is vital to your relationship with them
 
 
JOIN THE CONVERSATION | AIMIA.COM


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