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EMarketer Daily - Affluents Get Inspiration In-Store

The most moneyed of the UK population are also the least likely to browse and buy online.
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October 15, 2015

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Affluent Shoppers Are Not So Digital in the UK

The most moneyed of the UK population are also the least likely to browse and buy online. With price-sensitivity less of an issue to this cohort—an issue that digital shopping often aims to overcome—the desire to bag a bargain online is absent among many affluents. Full Article

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Top trends and tools for 2015.

Download the 2015 Digital Trends report, created with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and gain a competitive edge. Based on a global survey, our report found customer experience is considered the key imperative for 2015. Read the report to learn more. Download now>


Digital to Account for 40% of Out-of-Home Ad Spending in 2015

Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception. Advertisers in the US will spend $2.96 billion on digital out-of-home (DOOH) advertising this year, according to the inaugural breakout forecast from eMarketer.
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eMarketer Webinar: Making Attribution Work in the Age of Big Data

Are you taking a holistic, cross-platform approach to attribution? Join eMarketer for a free webinar to learn how marketers are addressing the obstacles created by big data and finding better ways to track ROI. Register here.

How to Win at Customer Service: Keep It Simple

Good customer service makes people happy—and it also makes them tell their friends, family and social media contacts about the experience. So what does it take to please customers in this context? Full Article

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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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