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EMarketer Daily - Mobile Advertising in Russia Rises Rapidly

The mobile internet ad market in Russia is growing quickly—2015 will be the final year of triple-digit growth, according to eMarketer's latest forecast of ad spending around the world.
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October 19, 2015

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Mobile Reaches 5% of Total Media Spending in Russia

The mobile internet ad market in Russia is growing quickly—2015 will be the final year of triple-digit growth, according to eMarketer's latest forecast of ad spending around the world. But as a percentage of digital and total media ad spending, mobile is still small in Russia compared to many other worldwide markets. Full Article

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Is Off-Target Ad Delivery Impacting Your Business?

Atlas brings real value to your digital marketing efforts. See how with the Atlas Value Calculator. Read More


Marketers Are Bullish on Pay-per-Click Channels

Pay-per-click (PPC) advertising, including text ads, remarketing and mobile ads have performed better than expected for many marketers this year, leading to 2015 investments that were larger than initially planned. And research suggests those results will lead to even greater spending levels next year. Full Article

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Holiday Marketing Whitepapers

Brands are aiming to deliver a highly personalized and persuasive gift shopping experience this season that will not only drive sales; but also establish a positive and lasting relationship with the consumer. Get this 4-part whitepaper series with practical tips and examples to help you prepare. Download Now!

Luxury Shoppers See Fewer Ads

It may not be Halloween yet, but most retailers' sights are set firmly on the holiday season already. According to August 2015 research, most people who plan to buy holiday gifts see TV ads frequently. But it' significantly less common among people who plan to buy luxury goods. The same is true of ads on other channels. Full Article

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