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EMarketer Daily - Healthcare Industry in the UK Slow to Advertise on Digital

UK consumers continue to embrace digital healthcare, with an ever-increasing number of mobile apps—and wearables—advancing such behaviors. However, the industry seems much more reticent to join the digital marketing revolution, with pharmaceutical accounting for a paltry share of digital ad spending in the UK.
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October 27, 2015

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Healthcare Industry Ad Dollars Fail to Follow UK Patients Online

UK consumers continue to embrace digital healthcare, with an ever-increasing number of mobile apps—and wearables—advancing such behaviors. However, the industry seems much more reticent to join the digital marketing revolution, with pharmaceutical accounting for a paltry share of digital ad spending in the UK. Full Article

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Is Off-Target Ad Delivery Impacting Your Business?

Atlas brings real value to your digital marketing efforts. See how with the Atlas Value Calculator. Read More


B2C Marketers Seek Clarity on Marketing Tech

Nearly two in five business-to-consumer (B2C) marketers have their eye on marketing technology, according to July 2015 research, but they're having a hard time identifying what they need. Full Article

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eMarketer Roundup: Cross-Device Marketing

How much time are US consumers are spending with major media? How does time of day affect screen usage? eMarketer has curated a Roundup of articles, insights and interviews to help marketers understand their audience's cross-screen behaviors and reach targets on a variety of devices. Receive my copy.

Mobile Users Trust Banking Security

Data breaches, hacks and leaks at high-profile companies are regular occurrences, so it makes sense that digital security is currently a major talking point both in the tech world and among consumers. But according to February 2015 CTIA -The Wireless Association research conducted by The Harris Poll, many US smartphone and tablet owners are content to trust their banks with mobile security. Full Article

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