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EMarketer Daily - In Germany, Budgets Shift to Programmatic

Nearly 60% of marketing decision-makers now invest in programmatic advertising—but most have less than two years' experience with these options, and don't spend a major part of their budgets on automated buys.
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October 28, 2015

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Germany's Marketers Shifting Budget to Programmatic

Nearly 60% of marketing decision-makers now invest in programmatic advertising—but most have less than two years' experience with these options, and don't spend a major part of their budgets on automated buys. Full Article

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Download the DCN Bot Benchmark Report

It's been estimated that criminal bot networks are diverting almost $6 billion away from marketers, publishers and other good actors in the ecosystem. The 2015 DCN Bot Benchmark Report offers insights and best practices to combat this problem. Areas covered in the Report include display inventory, video inventory, viewability, traffic sourcing and retargeting, audience development and much more.


Wearable Usage Will Grow by Nearly 60% This Year

The next several years will continue to see double-digit growth in the number of Americans using wearable devices, according to eMarketer's first wearables forecast. Full Article

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Is Off-Target Ad Delivery Impacting Your Business?

Atlas brings real value to your digital marketing efforts. See how with the Atlas Value Calculator. Read More

US Bloggers Rely on Social Media Marketing to Drive Post Traffic

US Bloggers are frequently publishing blog posts, and many lean on social media marketing to drive traffic to their content. Full Article

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