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October 2015 Research Recap

Popular eMarketer content you may have missed this month. Request a quote to learn about ways to gain access to all eMarketer research.
eMarketer Content Highlights: October 2015
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Below is a glimpse of the popular eMarketer content you may have missed this month.

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October's Most Popular Reports

Q3 2015 State of Video: Monetization, Audience, Platforms and Content 

In Q3 2015, US digital video ad spending continued to grow, as did the amount of time spent on content, in particular via YouTube, Netflix and Amazon, as well as other ad-supported and subscription-based streaming platforms.  
US Time Spent With Media: eMarketer's Updated Estimates for Fall 2015 

With the aim of providing a richer toolset for planning and budgeting, eMarketer has expanded the scope of its time spent with media estimates. Previous estimates only went as far as the current year. In this new forecast package, estimates are extended two years, through 2017. 
US Programmatic Ad Spending: eMarketer's Forecast for 2015 and Beyond 

Programmatic buying is on track to make up 59.0% of the total US digital display advertising pie this year, or $15.43 billion. That’s up over $5 billion from 2014, when it accounted for $10.32 billion.

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US Digital Out-of-Home Advertising: Spending Forecast, Trends and Four Ways to Make the Most of the Medium

As video screens proliferate throughout public spaces, digital out-of-home ads aim to capture the remaining fleeting moments of unoccupied consumer attention. More than 40% of all out-of-home advertising in the US will be spent on digital platforms in 2015. 

Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms 

How effective is paid social media advertising? Overall, agency and marketer executives give it a B, suggesting there is room for improvement. But grades for some properties are much higher than for others.

UK Social Media Usage: Young Mobile Users Pioneer Uptake of Additional Platforms  

An increasing number of UK social network users are using more social media platforms than ever before. Younger age groups and mobile usage habits are driving much of this change, and savvy marketers are keeping ahead of the curve by experimenting with newer platforms. 

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Satirical news organization The Onion has tickled readers since 1988, when it was a weekly college print publication. Its video network, Onion Studios, features programming from The Onion and other properties including The AV Club and ClickHole. Mike McAvoy, president and COO of The Onion, spoke to eMarketer's Sean Creamer about the opportunities and obstacles in executing in-house video production.

Mike McAvoy 
President, COO 
The Onion

Read the full interview here»

»Social Commerce 2015
»Western Europe Ad Spending 2015 
»Chat Apps 
»Connected TV 
»Digital Video - Best Practices 2015 
»Mobile Payments - 2016 Forecast 
»Social Trends for 2016 
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© 2015 eMarketer, Inc.
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