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Branding Measurement Research Study

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Branding 
Measurement Study
When Charles Dickens wrote, "It was the best of times, it was the worst of times," he probably didn't have measuring the impact of branding efforts in mind. Yet this classic opening line aptly describes the conundrum faced by many brand marketers today. Find out why in Visual IQ's new study, Branding Measurement in Today's Accountable World: A Tale of Two Marketers.

The study, which surveyed more than 500 US and UK-based brand marketers, found that an overwhelming majority of marketers have little confidence in measuring their branding efforts compared to direct response.

Despite increased measurability within the marketing ecosystem overall, why is branding measurement so complex? Download the complimentary study to discover:
  • The extent to which brand marketers are challenged in their attempt to accurately quantify the results of their branding efforts
  • The level of confidence they have in the key performance indicators they are producing
  • The challenges of isolating and quantifying the impact of individual digital channels, as well as TV, on branding metrics
  • The specific obstacles that stand in a brand marketer's way


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