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[Analyst Report] How to master omnichannel B2B customer engagement

New Forrester Consulting Study: Mastering Omnichannel B2B Customer Engagement Explore key findings on omnichannel practices from a survey of over 1,300 sellers and buyers
 
SAP
 
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New Forrester Consulting Study: Mastering Omnichannel B2B Customer Engagement
 
Explore key findings on omnichannel practices from a survey of over 1,300 sellers and buyers
 
Download study
 
 

Companies like yours are harnessing digital technologies to improve touchpoints with buyers. But how do you weave all the touchpoints together with your existing channels to deliver more meaningful customer engagements and the perfect customer experience?

Get the answers by taking a look at four key findings – along with recommendations – from Forrester’s latest research on omnichannel practices today:

  • Business buyers are rapidly adopting digital
  • B2B buyers have high expectations for personalization and exceptional service across the buyer journey
  • B2B sellers are not ready to deliver a seamless omnichannel experience
  • Excellent customer engagement requires the right omnichannel strategy, partner ecosystem, and technology infrastructure to meet buyers’ expectations

Drill into details of each finding above by downloading the complimentary research, “Mastering Omnichannel B2B Customer Engagement,” an October 2015 commissioned study conducted by Forrester Consulting on behalf of Accenture Digital and hybris, an SAP company.

We hope you find this research useful.

Best regards,

SAP

 
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