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How Jessica Alba stays inspired; Juggling marathons are a thing; Making your startup's name stick; Futuristic fashion

"A strong spirit transcends rules." — Prince
The pep talk that gets Jessia Alba through her day
Jessica Alba is an actress, advocate, New York Times bestselling author and Founder & Chief Creative Officer of The Honest Co. And before taking the stage this week at Forbes’ Under 30 Summit, she shared her tips for success in an Instagram takeover.

Be prepared. No matter the circumstance, I do my research, I study up and I’m never afraid to ask questions. Doing this work ahead of time frees me up to walk in with confidence and enjoy the process rather than be intimidated by it. 

Be inspired. In business and in life, surround yourself with women you admire – women you can learn from and lean on. 

Woman up. One could focus on the challenges of working in male-dominated industries, but I’ve found that doing so can be both an obstacle and a distraction. We’ve got work to do, and it's up to us to get – and keep – a seat at the table.

Be brave. You could spend days, weeks, months thinking about the things that could go wrong. But those are days wasted. Never let fear of failure keep you from going after what you really want.

“I’ve been able to own my power and take the position that I feel is rightfully mine and be the leader that I’ve alwys wanted to be,” she told the audience, once onstage at the Under 30 Summit. “It took baby steps for me. You have to walk in with your end goal in mind and make sure you’re relentless until you walk out of the room.”
Juggling marathons are actually a thing
The "true" winner of the Chicago Marathon was Michal Kapral, a 44-year-old Toronto man who completed the race, all while juggling. Finishing with an admirable time of 2 hours and 55 minutes, Kapral did not drop a ball once.  

Kapral set the world “joggling” marathon record (yep, that’s real) in 2007, but hasn’t always been delighted to boast his skill. "When I first started, I just assumed people would just make fun of me," he says. "And I started off training, running in the dark before dawn while I figured out what I was doing." 

While the simple thought of walking 26.2 miles seems arduous enough for most people, Kapral is setting his sights on juggling through a steeplechase (long-distance obstacle course).  "I think the most common reaction is, people stop and just stare. They just stop in their tracks, and then their jaw kind of drops, and they get the look of like, 'What did I just see?'"
Looking to build momentum for your startup? It’s all in the name

In 1996 Larry Page and Sergey Brin got together to create BackRub, a company that would revolutionize the Internet forever. With great foresight, the creators changed the name to Google, and it’s been history ever since.       

In order to get the hype and investment your fresh business deserves, naming is key. Here’re a few tips to getting it right, from the start.

Avoid a narrow focus. When Steve Jobs changed Apple Computer to just Apple, he did it with shrewdness, knowing the business would be better poised to offer a slew of unimaginable products. 

SEO is king. Now that we BackRub, erm, Google everything, having a succinct company name that will get your business easily discovered (and differentiated from competitors) is a must.  

Do trademark research. If, after months of endless brainstorming, you’ve settled on a winning name, you don’t want to discover it’s already taken. Check out the TESS (Trademark Electronic Search System) and avoid a lawsuit.    

Building a business on the frontier of high-tech fabric
At 23, Madison Maxey, a dropout from Parsons School of Design, became the first fashion designer ever to win a Thiel fellowship. She secured the $100,000 prize with her proposal to make clothing patterns using 3-D modeling. This method would cut down production costs and create designs with fewer seams. Maxey has since founded Loomia, a company that integrates fabric and electronic circuitry. One of her latest creations? A collaboration with designer Zac Posen on a dress infused with colored LED lights. 

She’s presenting at this year’s Forbes Under 30 Summit in Boston, where she’ll display a one-of-a-kind prototype garment she made for the event. 
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