Health awareness and diet trends are now an integral part of British life. And brands need to react to this in order to stay relevant in today's market.
In Hitwise's latest report, we unveil what people in the UK are searching for when it comes to living a 'Greener Lifestyle', and what brands need to do to keep up with this growing trend.
5 areas you will learn about:
- Media: How Blue Planet II influenced consumer interest in protecting wildlife
- Food and Drink: How brands are responding to the rise of veganism - Wagamama, Nando's and Deliveroo
- Home: How people are adopting a more conscious attitude towards energy - Hive, Hue and Energenie
- Transport: How vehicle preferences have shifted from diesel towards electric and hybrid - Tesla, BMW and Nissan
- Health and Beauty: How the vegan lifestyle has affected the beauty industry: Pixi's spotlight