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Mailjet Flight Pack: Our next tutorial, plus email and the customer experience. 

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We're hosting a free webinar on Wednesday 10th May at 12pm (EST). During the session we'll be discussing how you can power your customer experience with email. 

In more detail, you'll take away: 

  • The challenges today's marketers face and how you can overcome them with email.
  • How you can use email to join the dots between your on and offline experiences to maximize revenue opportunities.
  • Our recent research on how brands are not meeting consumer expectations in today’s competitive climate.
  • And finally, email innovations for the next 5 years: We'll shed some light on the changing relationship between brands and consumers.
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Templating Language 3

How To Code An Abandoned Cart Email

Templating language for everyone, from beginners to power users. Last week we brought you the tutorial for coding a receipt, this week we're looking at welcome emails...

When a customer adds products to their cart but fails to check out, it doesn’t mean the sale is definitively over. Indeed, sending an email is a remarkably effective tactic to reduce your churn rate. Here are some numbers for you: 50% of abandoned cart emails are opened, and more than a third of them trigger clicks to redirect customers to the website.

This high rate can be easily explained: customers often abandon their carts without meaning to do so, be it because of website crashes or times out (sure, that never happens to yours), or simply because the buying process was overcomplicated. This is why an abandoned cart email can be a successful way to re-engage customers, guide them through to the last step in your buying process or allow them to recover lost purchases.

View The Tutorial

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