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YOUR MEDIA MORNING: Microsoft's not so unique news app...

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ADVERTISING EXEC SAYS AD BLOCKERS ARE A THREAT TO FREE SPEECH: Interactive Advertising Bureau head honcho Randall Rothenberg blasted ad blockers at the start of the industry group’s annual leadership meeting on Monday, calling them “profiteers” and a threat to free speech. While he singled out several popular ad blockers in his opening remarks, most of his venom was directed at Adblock Plus, which had griped publicly about being “disinvited” from the conference.

TWITTER MADE IT OFFICIAL NAMING AMEX MARKETING EXEC AS ITS NEW MARKETING CHIEF: 
Twitter has appointed longtime American Express executive Leslie Berland to CMO, a candidate Re/code reported Sunday night was at the top of the company’s wish list. Berland was most recently executive VP of global advertising, marketing and digital partnerships at the financial giant, and will now be tasked with building Twitter’s brand.

SPEAKING OF TWITTER, FORMER PRODUCT CHIEF KEVIN WEIL WHO JUST LEFT, IS JOINING FACEBOOK'S INSTAGRAM IN THE SAME ROLE, OUCH!!: The move is a bit of salt in the wound for Twitter, which is already losing a number of key executives, and now has at least one headed to a direct competitor. Contrary to numerous reports, Twitter CEO Jack Dorsey said Sunday night that all of Twitter’s executive departures were resignations, including Weil’s. If Instagram was indeed recruiting Weil for months, that seems to support Dorsey’s message.

DID YOU KNOW MIKE BLOOMBERG IS WORTH MUCH MORE THAN ANYONE THOUGHT? YUP!: Forbes says Mike Bloomberg is worth $35.6 billion. Donald Trump says it can’t be that much. They’re both wrong. Here’s the real number: $48.8 billion. Why should anyone care? The game of how much billionaires are worth is an often silly exercise that nonetheless matters a great deal to the absurdly wealthy, even when it typically involves irrationally large sums that have little practical day-to-day value.

APPLE WILL OFFER UP PAID CONTENT ON ITS NEWS APP: Apple is working to make subscription content available through its News app, giving publishers with paywalls a new way to control who sees their articles, two sources familiar with the matter said. The move would differentiate Apple News from Facebook’s Instant Articles news offering, which does not offer subscriber-only content, and would likely give Apple a boost as it seeks to distinguish itself from a growing crowd of online news apps.

MEREDITH CORP PUSHES SHAPE AND EATING WELL INTO FROZEN FOODS AND ACTIVE WEAR MARKETS: 
Publishing companies are looking for revenue wherever they can find it, and now Meredith Corp. has inked two licensing deals for its Shape and EatingWell titles that take it into activewear and frozen food. Fitness-inspired Shape, which Meredith acquired last January from American Media, has struck a deal with Apparel Bridge LLC for Shape Active. Shape Active is an activewear collection designed for women, and it marks the title’s first licensing agreement.

COSMOPOLITAN EDITOR IN CHIEF JOANNA COLES JOINS SNAPCHAT BOARD:  
In case there was any doubt that Snapchat wants to be the mobile generation’s mass media, it’s just added Cosmopolitan Editor-In-Chief Joanna Coles to its board of directors. She joins Snapchat investor Benchmark Capital’s Mitchell Lasky, Sony’s Michael Lynton, and founders Evan Spiegel and Bobby Murphy. Cosmo and the startup were already connected as the women’s magazine runs a Snapchat Discover channel. 

THE WAR BETWEEN FOX NEWS AND TRUMP JUST GOT UGLY, TRUMP BOWS OUT OF DEBATE: 
Rewriting the book of campaign rules once more, Donald Trump is skipping Thursday's GOP debate and attacking the Fox News Channel. Instead of attending the debate, "We'll have an event here in Iowa, with potentially another network, to raise money for wounded warriors," campaign manager Corey Lewandowski said. "And Fox will go from probably having 24 million viewers to about 2 million." 

ACTOR RICHARD DREYFUSS' SON BEN WANTED TO BE AN ACTOR BUT APPARENTLY THE KID IS A SOCIAL MEDIA WHISPERER: If you’re in the media business, it’s likely you know Ben Dreyfuss for his lively, impertinent Twitter account (93,168 tweets and counting, as of this writing). If you’re not, you may have felt his presence over the past few years as the invisible force behind Mother Jones‘s fast growing website. Mr. Dreyfuss, 29, is the engagement editor at the left-leaning, investigative magazine founded in 1976, and since he took the job in the summer of 2013, web traffic has seen a hearty increase.

THE ATLANTIC'S PRINT AUDIENCE IS GROWING RIGHT ALONG WITH ITS DIGITAL AUDIENCE: "The interesting thing is you never actually have to come to The Atlantic to engage with our content so what we need to do is continue to invest in the quality of the product and that ultimately people will continue to come back."

BUZZFEED BEING SUED FOR FOR MORE THAN $11 MILLION OVER "KING OF BULLSHIT NEWS" STORY:  Central European News and its founder Michael Leidig have filed a defamation lawsuit for over $11 million in damages over a 2015 BuzzFeed article headlined “The King of Bullsh*t News.” The Aug. 24 piece, subtitled “How a small British news agency and its founder fill your Facebook feed with stories that are wonderful, wacky — and often wrong,” ties CEN to false news that often goes viral.

HEARST MAGAZINE BRANDS HAD AN AMAZING 2015: 
Esquire led the way for Hearst, with Esquire.com getting 11.5 million unique visitors. That was good for a 169 percent increase over December 2014. Following Esquire was Elle, with 7.7 million uniques; a 78 percent jump compared to last year.

TWITTER'S PERISCOPE BUDDIES UP WITH GOPRO FOR NEW LIVE STREAMING ACTION CAMERAS: Periscope just took its first steps away from the smartphone. The Twitter-owned live-streaming app announced an integration with GoPro that will let users broadcast to their followers from an action camera for the first time. The integration, which currently works on iOS with the GoPro Hero 4 Black and Hero 4 Silver, allows Periscope to recognize a GoPro whenever one is connected to an iPhone. Once connected, the app gives users the option of broadcasting from the camera.

 

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