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VOX MEDIA GOING STRAIGHT TO FACEBOOK WITH ITS LATEST LAUNCH "CIRCUIT BREAKER": Vox Media is launching a new offering called Circuit Breaker and is going directly to the biggest source of traffic,Facebook. Circuit Breaker will not be a stand alone website. Instead it will be a Facebook page that focuses not on the business of tech or the role it plays, but on the actual physical products.

THERE ARE RUMBLINGS THAT TIME INC'S CHIEF TECH OFFICER COLIN BODELL IS LEAVING THE COMPANY: Is it a coincidence that days after Time Inc abandoned its super ambitious plans to bid for Yahoo, its Chief tech Officer is said to be leaving? Well according to the New York Post, this may be the case. Colin Bodell was brought in two years ago from e-commerce giant Amazon to right Time Inc's tech infrastructure. During the two years since he's been their, Mr. Bodell has played a major role in pushing out jobs overseas to cut costs and integrating recent acquisitions among other things. 

THE NEW REPUBLIC'S CEO GUY VIDRA DEPARTS AS EXPECTED:  Vidra’s departure comes just a week after TNR editor in chief Gabriel Snyder would leave the publication. Snyder's resignation was described by sources as a forced decision that made room for McCormack’s chosen leadership. Vidra, the former head of Yahoo News, was hired in October 2014 by former TNR owner Chris Hughes to steer the company toward Hughes’s vision. But Vidra’s Silicon Valley pedigree and tendency to speak “in passages pulled directly from venture capitalist Ben Horowitz’s book,” according to Vanity Fair’s Sarah Ellison, clashed with The New Republic’s culture. 

DONALD TRUMP IS GOOD FOR MAGAZINES: When Donald Trump appears on a magazine's cover, more readers were attracted to buy that issue, according to new research from GfK MRI. “Overall, we really saw a lift across all of these demographics for the Trump covers,” Mickey Galin, EVP, research development at GfK, told Publishers Daily. The study found that when Trump is slapped on the cover, there was a notable increase in readership for the issue, in comparison to other issues of the same magazine.

IS THIS THE FUTURE OF ADVERTISING?: We, the people of the internet, love emoji. We use them to joke. We express how we feel. We chide. And the ways we use those emoji—which ones, when, why, how—say a lot about us. As such, our beloved emoji have become a new universal language. So of course, brands want to get in on the fun. Last year, body-care company Dove discovered that all of the Unicode Consortium-approved emoji have straight hair. So Dove created a custom branded emoji keyboard with their own curly-haired faces. Voilà! By downloading the keyboard and tweaking your settings, you could now use a whole bunch of curly-haired people in texts on your phone.

TIME WARNER IS RE-RELEASING PRINCE'S "PURPLE RAIN" MOVIE IN THEATERS: Prince’s cult classic “Purple Rain” is coming back to the big screen. AMC Theatres said that the 1984 film starring the artist, who died Thursday, will return for a limited theatrical run, from April 23 to April 28. It was produced by Warner Bros., and will play at 87 AMC locations in cities like Atlanta, Chicago, Los Angeles, San Francisco and New York.

YAHOO IS ATTRACTING A LOT OF OFFERS: First-round bidders for Yahoo could find out as early as this week whether they’ve made it through to the next stage. Yahoo’s advisers spent the weekend narrowing down the field of bidders after receiving more than 10 initial offers for the Internet company ranging from about $4 billion to $8 billion.

NEW YORK TIMES IS PLANNING TO ELIMINATE HUNDREDS OF JOBS THIS YEAR: The New York Times Co. is preparing to lay off a few hundred staffers in the second half of the year. Chief Arthur “Pinch” Sulzberger Jr.’s management team has been talking with some of the Times’s unions to come to a deal to provide reduced severance to those affected. “There’s a goal of a couple of hundred people,” said a source familiar with talks.

CONDE NAST HOLDS LUXURY CONFERENCE: Conde Nast International narrowed its lens for the second annual Luxury Conference, concentrating 2016’s event on South Korea and its neighbors, China and Japan. Held in Seoul, South Korea, “Future Luxury” was led by International Vogue’s Suzy Menkes, who along with luxury business and creative leaders explored the opportunities of the world’s most interesting and dynamic markets.

MTV TAKES "CRIBS" TO SNAPCHAT IN ITS NEW QUEST FOR COOLNESS: MTV, eager to cultivate new youth audiences on screens other than those belonging to a TV set, said it would revive its popular series “Cribs” as a short-form program designed specifically for the instant-messaging app Snapchat. The network is, like several others owned by parent Viacom, working more closely with the digital service in the wake of a multi-year agreement struck between the company and Snapchat in February.

-See you next "AM"



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