OTHER NEWS THIS MORNING...
HEARST IS ABOUT TO FLOOD SNAPCHAT WITH POP UP CHANNELS: Snapchat users perusing the app’s Discover section the last three weeks might have periodically noticed a prom-themed channel pop up from Hearst-owned Seventeen magazine. The channel allowed users to access articles, videos and GIFs centered on important prom-related topics. Users shared the content more than 500,000 times, according to Hearst. Its success means Hearst plans to do more pop-up channels in the coming year across its various magazine brands.
THE STREET IS GETTING A MAKEOVER: Here are some comments made by interim CEO Larry Kramer of TheStreet.com during its first quarter earnings conference call: “We launched a public data version of our new flagship site, so readers and advertisers can experience this side of the future at TheStreet.com. In just a couple more weeks that site becomes reality. When you got our new site at beta.thestreet.com, you will see that we’ve created a whole new look and feel".
GRAZIA MAGAZINE WILL PUT TOGETHER ITS JUNE ISSUE ON FACEBOOK LIVE: Readers will get a glimpse of the sausage being made. They’ll be invited to take part in decisions usually made by the editorial team. That could include voting on the final cover shot, posing questions for celebrities being interviewed by Grazia, or pitching interview or feature ideas. If it happens that a reader who pitches an idea through Facebook is a decent writer, they may even get commissioned to write a bylined piece for the magazine, according to Grazia UK editor Natasha Pearlman.
THIS IS WHAT INSTYLE'S EDITORIAL DIRECTOR ARIEL FOXMAN DID ALL DAY ONE DAY: InStyle’s editorial director oversees the 22-year-old fashion and beauty magazine as well as its family of websites, the InStyle Collection, featuring StyleWatch, xoJane, xoVain and beauty website Mimi. But the divide between juggling his print responsibilities and digital duties isn’t complicated, Foxman told Digiday. “Nothing that we’ve approached is specifically for one [platform] any more because with any piece of content we’re creating, the result yields so many elements.”
"COMPLEXCON" IS COMING: Complex Media is in the process of developing a live event, which it is billing as “the first cultural World’s Fair for this generation.” The Millennial-leaning music and pop culture media company has tapped entertainer Pharrell Williams as cultural director and host committee chair to help put together the event, which is called “ComplexCon.” Complex revealed details of the event, which will take place in Long Beach, Calif., from Nov. 5 to 6, at its Digital NewFronts presentation in New York Monday evening.
GOOD HOUSEKEEPING LANDS WOMEN'S HEALTH'S COMMS DIRECTOR FOR NEW ROLE: Good Housekeeping has nabbed Women’s Health’s Lindsey Benoit as brand communication and strategic projects director. In the newly created role, Benoit, Women’s Health’s former director of communications and special projects, reports to Jane Francisco, the Hearst-owned glossy’s editor in chief. Although Benoit was the head publicist for the Rodale-owned magazine, she also booked talent and put together partnerships across television, print, digital and social platforms — skills that caught the eye of Good Housekeeping as it looks to expand its reach.
FULLSCREEN IS NOW A MEDIA COMPANY: Fullscreen’s new subscription service is ad-free, but that doesn’t mean the Otter Media-owned digital video platform is uninterested in helping companies sell their wares. At a Newfront presentation to advertisers, the company unveiled a reorganization — including an initiative to help product sellers develop and promote their own digital channels and content. The corporate entity, controlled by Chernin’s joint venture with AT&T, has been rebranded as Fullscreen Media.
NETFLIX CEO REED HASTINGS DOESN'T KNOW WHERE HIS COMPANY WILL BE IN FIVE YEARS: Even now, the Internet continues to scramble the game so fast that Netflix CEO Reed Hastings said his company is racing to keep up with all the changes. When asked, he didn’t even want to hazard a guess as to where Netflix might be five years from now. “We don’t really know,” Hastings said. “It’s not Netflix that’s making the changes. It’s the Internet. We’re figuring out every year how to use the Internet to make a great consumer experience. Every year is an experiment.”
FACEBOOK SAYS IT DID NOT CENSOR CONSERVATIVE NEWS: Is Facebook, one of the world’s most powerful distributors of news on the Internet, censoring politically conservative articles? Facebook denies it, but that’s the allegation in a published report that set off a firestorm among conservative media. According to tech news outlet Gizmodo, a former Facebook news curator says popular articles from politically conservative outlets on conservative subjects were deliberately left off of the “trending news” sidebar.
VIACOM LOOKS TO CUT SUMNER REDSTONE'S PAY: The board of Viacom is said to be considering whether to cut the pay of chairman emeritus Sumner Redstone, in the wake of a legal battle that highlighted the ailing mogul’s health problems. Redstone, 92, is the controlling shareholder of Viacom and CBS, with nearly 80% voting stakes in each company. Viacom and CBS have each scaled back Redstone’s pay significantly already.
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