OTHER NEWS THIS MORNING...
TIME INC LOOKS TO SCALE BACK OR SHUTTER SEATTLE TECH OFFICE: Time Inc. insiders are speculating that the Seattle office, which was set up in part to lure hires from the tech-rich city, could be cut back or phased out now that Chief Technology Officer Colin Bodell has been bounced. Jen Wong, president of Time Inc. Digital, is seen as the new rising tech star. She was recruited from PopSugar in December and is based in New York.
CONDE NAST LAUNCHES #THELOOKIS: The newsletter, #TheLookIs, which is comprised of 80 percent aggregated beauty content from Condé and 20 percent from around the Web, was sent to 500,000 consumers. Without breaking with tradition, Vogue beauty director Celia Ellenberg will oversee the first edition of #TheLookIs, but content will be customized based on the magazine. For instance, a story or video on hair care may feature different products or have another spin for Glamour than it does for Self.
NEVER LEAVING PRINT OUT, HEARST NOW OFFERS PRINT TO DIGITAL AUDIENCE TARGETING: Print magazines have struggled to compete with the rise of digital media and advertisers’ ability to target specific audience segments online. But now, Hearst is touting its ability to retarget print subscribers on their online journeys. It’s doing so with a new campaign for Toyota’s new Prius, which marks the first time Hearst is targeting its print readers and then following them with digital ads, said Cameron Connors, who orchestrated the campaign as publisher and chief revenue officer of Hearst’s Popular Mechanics.
O MAGAZINE IS FINISHED, NO, NOT THAT O MAGAZINE: French news weekly L’Obs is to put O, its monthly supplement, in limbo. The decision is expected to be to be validated at a meeting of L’Obs’ supervisory board on Wednesday, and O’s 16th and last issue is to come out on June 2, WWD has learned.
DISNEY KEEPS MISSING: Despite a strong showing for its movie studio, Walt Disney Co. reported lower than expected second-quarter profits Tuesday and announced it was discontinuing a line of video games. It all amounted to a rare rocky quarter for Burbank-based Disney, the world’s largest entertainment firm, and sent shares tumbling more than 5% in after-hours trading.
HERE IS WHAT THE NEW YORK TIMES LEARNED ABOUT FACEBOOK LIVE OVER THE PAST 4 MONTHS: BuzzFeed garnered millions of views for simply tying rubber bands around a giant watermelon until it exploded. To Louise Story, that’s the type of video the Times emulates because there’s an element of suspense and people can tune into any time and still figure out what’s happening. Story pointed to a less silly but still suspenseful live video from reporter Elisabeth Rosenthal of a young man turning himself into the police for harassment charges.
BLOOMBERG BOSS MIKE BLOOMBERG APOLOGIZED FOR HIS DISMISSIVE REMARKS ABOUT ONE OF HIS OWN SHOWS: Bloomberg’s apology brings him into compliance with the official statement about the matter: “With All Due Respect is a valuable part of our lineup. We’re very pleased with the show’s performance and the great work that Mark and John are doing throughout this election,” noted the company last week. The show is rebroadcast daily on MSNBC at 6 p.m.
QUARTZ OPENS OPENS UP CHARTS PLATFORM ATLAS FOR ALL: Last year when Quartz announced the launch of Atlas, a charts database, it only included their charts and allowed users to only embed each chart on websites. Now the business publication is taking it a few steps further by opening up Atlas to the masses allowing registered users to create their own charts.
IN THE REAL AUDIENCE MEASUREMENT TV WORLD, CLOSER TO ZERO PEOPLE ACTUALLY WATCHED THAT STUPID WATERMELON EXPLOSION VIDEO FROM BUZZFEED: If BuzzFeed’s watermelon video had been measured the way a TV show is, its viewership would’ve been closer to zero than the 807,000 it trumpeted to advertisers. Viewership started off low and took 45 minutes to build to that 807,000, and few people watched the entire video; many tuned in for five or 10 minute blocks at the end. Facebook’s metrics also wildly inflate the number of people watching a given video, as they count somebody as a viewer once they have been watching for just three seconds, and by default Facebook videos autoplay as you scroll to them in your feed.
SOME PUBLISHERS ARE PAYING TO BE ON SNAPCHAT DISCOVER: We knew Snapchat was a hot commodity — publishers often build entire teams to create content for Snapchat and have likened competition inside the section to "The Hunger Games." But a new report from The Information found that publishers, including Vox Media (which owns this website), are actually forking over money to Snapchat in order to join the app's Discover section.
RODALE'S PREVENTION GETS A NEW EDITOR: Barbara O’Dair has been named editor-in-chief of Prevention magazine, the 66-year-old title that is set to go ad-free beginning with its July issue. The Rodale title has been in flux of late. In addition to taking the big step of ditching all advertising, the pocket-size title had burned through three editors in four years.
HEARST OPENS HARPER'S BAZAAR CAFE IN DUBAI: Marka, a top retail operator in the UAE, plans to expand its restaurant portfolio in the region by teaming up with Hearst Magazines International to launch the world’s first Harper’s Bazaar Café in Dubai. Harper’s Bazaar Café will offer diners “an exceptional culinary experience in a refined and sophisticated setting, with lavish and luxurious fixtures and fittings.”
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