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Your Media Morning: Facebook keeps Thiel, Rodale Settles, Tronc is Here...

NEW PLAYERS TAKE CHARGE OF POLITICO'S PLAYBOOK AS MIKE ALLEN STEPS ASIDE: The timing of Mr. Allen’s Playbook retirement — in the middle of a presidential election for the ages — is unexpected. But Mr. Allen told me on Friday that he agreed with Mr. Harris, the editor in chief, that “2017 effectively begins now, so this is the perfect time for the new team to get airborne.” Mr. Allen will continue writing for Politico through the election. It does make some sense; it always seemed odd that Mr. Allen, 51, would carry on in his high-intensity role while a new venture beckoned and the team forming to succeed him was eager to make a splash.

VIACOM'S SHAREHOLDERS ARE DROOLING OVER A POSSIBLE RE-MERGER WITH CBS: Viacom shareholders have long wished for new management for the media company. As that gets closer to happening, some investors and analysts have a grander wish—that Viacom merges back with CBS.  Viacom said Friday it expects earnings per share between $1 and $1.05 for the current quarter after lackluster performance for its latest “Teenage Mutant Ninja Turtles” film and a delay in completing a content-licensing deal. Analysts polled by FactSet had been expecting earnings per share of $1.38.

LAS VEGAS REVIEW THREATENS TERMINATION OF EMPLOYEES WHO ARE DISLOYAL: The Las Vegas Review-Journal has warned employees that they could be fired if they tweet information that “adversely affects” Sheldon Adelson’s newspaper. The new policy lends further credence to claims that the paper’s billionaire owner has implemented rules to ensure that his reputation isn’t damaged by the paper he owns or by its employees.

BIDS START TO ROLL IN FOR THOMSON REUTERS DIVISION: The hottest private equity auction of the year is turning out to be the sale of a scientific analysis business, The Post has learned. Two firms, BC Partners and Bain Capital, have submitted separate bids and Carlyle Group and Onex Partners are partnering on a third bid for Thomson Reuters’ intellectual property and science business, a source close to the process said. The intense auction process could produce a price near $3 billion, the source said — and that would be nearly 10 times Ebitda.

DID VIACOM'S COMMUNICATIONS CHIEF ACCUSE SHARI REDSTONE OF ABUSING HER FATHER SUMNER REDSTONE IN A TWEET?: Viacom honcho Carl Folta turned to Twitter on Thursday to report, “Yesterday was Elder Abuse Awareness Day.” A nice sentiment that wound up turning heads because it appeared with photos of Sumner and Shari Redstone under it. Was Folta suggesting daughter Shari was abusing her elderly dad, Sumner?

VOGUE MEXICO NAMES NEW EDITOR IN CHIEF: Mexico and Latin America has promoted Karla Martinez to editor in chief, succeeding Kelly Talamas, who will become creative director, based in Bogotá, Colombia. The move comes just over a month after Martinez joined the title as associate editor and is part of “a strategic decision” to strengthen Vogue’s regional presence, notably in Mexico and Colombia where it has been making a strong push.

VIACOM CEO PHILIPPE DAUMAN COULD WALK AWAY WITH OVER $80 MILLION IF HE'S REMOVED: If he were to be fired today, Dauman would get more than $81 million in severance, according to a regulatory filing. That's equal to three times his $4 million salary, plus three times his $20 million annual cash bonus, along with health benefits, interest payments and the remainder of his annual stock awards that he hasn't yet cashed in. Dauman's severance is prorated, so it will reduce in value as he gets closer to the end of his contract. But his current contract only went into effect five months ago, and it doesn't expire until the end of 2018. 

FORMER SONY TELEVISION CHIEF WANTS TRIBUNE MEDIA: Steve Mosko, newly “liberated” from his position running Sony Television, has his eye on an acquisition and troubled Tribune Media is his top target, according to an individual with knowledge of his conversations with bankers. Tribune Media has been up for sale since February, when the media company hired bankers Moelis & Co. and Guggenheim Partners to explore a sale in the wake of a crushing $385 million loss in the fourth quarter of 2015.

SNAPCHAT SAYS ITS THE NEW TV FOR MILLENNIALS: Cannes Lions is arguably the biggest advertising event of the year. So it comes as no surprise that Snapchat on Friday rolled out a flashy new YouTube video touting itself as a premiere destination for advertisers keen on reaching the coveted millennial set. Snapchat reaches 41% of 18- to 34-year-olds, according to the video, compared with about 6% for the average television channel.

VICE MEDIA REACHES DEAL WITH INDIE ROCK BAND IT SAID INFRINGED ON ITS BRAND TRADEMARK: In a statement, ViceVersa's lawyer wrote: "After a few weeks of negotiations, the two parties have come to an amicable agreement. Changes have been made to the band’s trademark details as registered with the USPTO, thus narrowing the scope of their services. ViceVersa will continue using their name and logo as they please and Vice Media will go about their $2.5 billion business." 

SAY HELLO TO "TRONC" WILL YOU: Tribune Publishing, officially becomes TRONC today and marketing experts are still puzzled by the name. I think it’s sort of truncated in a way, pun intended. It feels like a longer word that got cut off,” she said, although she added that renaming the company gives it a good platform to help publicize its new strategy — not to mention media attention.

RODALE SETTLES SUBSCRIBER PRIVACY LAWSUIT: Rodale has agreed to pay $4.5 million to Michigan consumers after allegedly disclosing customer magazine subscription information to third-party marketing companies. It’s the second major consumer complaint the publisher of health and wellness magazines has settled in the past six years. And the Pennsylvania Attorney General’s Office says it too is looking at the company’s business practices.



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