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Your Media Morning: Conde Nast Vets Depart, Spy Magazine is Back, Vox Launches Travel Site, New Editor For The Atlantic, Search is on Again...

Your Media Morning:

SPY MAGAZINE IS BACK
It was probably inevitable. With Hillary Clinton and Donald Trump battling for the presidency, Spy magazine is returning to chronicle every daily twist and turn of the campaign’s final stretch. In its new iteration, Spy is resurfacing as a short-lived digital pop-up that will be available on Esquire magazine’s website, Esquire.com. The new edition is expected to launch Tuesday at 8 a.m. at www.esquire.com/spy and will last appear on Election Day. Esquire is owned by closely-held Hearst Corp.

VICE NEWS TONIGHT WAS VERY VICE, NOSE-RINGED REPORTER AND ALL
ice Media launched a daily newscast Monday designed to appeal to younger viewers with no on-camera newsreader and reports on topics ranging from the second presidential debate to a strike by prison inmates in Alabama. The debut of “Vice News Tonight” featured a correspondent in a nose ring who tied Hurricane Matthew to climate change.

VOX BUDDIES UP WITH CHASE TO LAUNCH TRAVEL CONTENT SITE
Vox Media has launched Meridian, a new standalone digital content brand that is fully funded by an advertiser. The new travel-focused property, which will feature a website, Meridian.net, and content produced for Facebook and Instagram, is being underwritten by Chase Sapphire Reserve. The site will feature travel articles, photos and videos aimed at an affluent, educated audience. Each month Meridian will focus on a specific destination, starting with Japan.

THE ATLANTIC INSTALLS NATIONAL SECURITY  REPORTER JEFFREY GOLDBERG AS ITS NEW EDITOR IN CHIEF
Goldberg joined The Atlantic in 2007 as a national correspondent and has since authored 11 cover stories for the magazine and hundreds of features and reports. His most recent magazine cover story, “The Obama Doctrine” in April 2016, offers the definitive telling of President Barack Obama’s evolving foreign policy and its implications for America’s role in the world. His cover story from April 2015, “Is it Time for the Jews to Leave Europe,” was a National Magazine Award finalist. Goldberg has interviewed and profiled many world leaders for these and other pieces, among them Fidel Castro, Benjamin Netanyahu, David Cameron, and King Abdullah of Jordan. As a blogger in the nascent days of TheAtlantic.com, he and a small group of writers, among them The Atlantic’s national correspondents Ta-Nehisi Coates and James Fallows, helped shape the site’s voice and develop its audience.

NEW MARKETING DISTRIBUTION DEAL WILL ALLOW TIME INC TO INCREASE ITS AUDIENCE BY UP TO 50 MILLION 
Time Inc, through a partnership with table side tablet maker Ziosk will see its brands put in front of new audiences. The companies have entered into what is being dubbed a groundbreaking marketing and distribution partnership that will put Time Inc brands like Entertainment Weekly...

DODAI STEWART INSTALLED AT THE TOP OF UNIVISION'S FUSION
Dodai Stewart has finally landed at the top of a masthead. She has been upped at Fusion to Editor in Chief, replacing Alexis Madrigal who is moving into an editor at large role. Back in 2014 when it was announced that she would not be ascending to the top of Jezebel, many were outraged and confused as to why the clear choice wasn't promoted. 

CONDE NAST STARTS TO SOWLY LIFT THE CURTAIN ON ITS NEW STRUCTURE
The cat's out the bag that some major changes are coming to Conde Nast. The company brought in MediaLink to help it shape its future and orders editors to tighten up the budgets in an effort to shave $30 million off of it. Now the company has announced that it has installed its first ever President of Revenue/Chief Business Officer. 

MEDIA/ENTERTAINMENT VET GAIL BERMAN IS AT IT AGAIN
Ms. Berman’s next chapter in some ways begins this month. And, yes, it involves championing a woman. Ms. Berman’s new company, the Jackal Group, is behind the remake of “The Rocky Horror Picture Show,” which Fox will broadcast on Oct. 20. The musical, subtitled “Let’s Do the Time Warp Again,” stars Laverne Cox in the central role of Dr. Frank-N-Furter. 

TWITTER SHOULDN'T SELL?
Twitter is pretty good at advertising already, and it is doing much better than predicted,  according to leaked internal documents from 2009. With more than $500 million in ad sales in the second quarter of this year, it’s generating more than ten times the one dollar per year, per account of revenue it had anticipated. And moreover, per its financials, nearly 90 percent of ad revenue is mobile, which, broadly, is where eyeballs are heading. That bodes well for Twitter, but it can do more.

EXECUTIVE WHO LEAD TIME INC INTO THE ENTERTAINMENT ERA, DIES
Reginald K. Brack Jr., who as a top executive at Time Inc. helped shepherd the company’s sometimes uneasy transformation from a primarily journalistic enterprise into a multimedia and entertainment company, died on Oct. 4 at his home in Greenwich, Conn. He was 79.

360: WITH FACEBOOK EXHAUSTED, SOME PUBLISHERS ARE TURNING THEIR ATTENTION BACK TO SEARCH
Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Whether they’re anxious about being at the whim of Facebook’s endless algorithm changes, eager to game Google’s Accelerated Mobile Pages initiative or just recognize they can’t leave a stone unturned when it comes to drilling for traffic, publishers are giving search a new look.

WOULD YOU BUY FURNITURE FROM THE DAILY MAIL?
The Daily Mail’s parent company may be planning sweeping cuts across the business, but one area that continues to nab investment at the tabloid is e-commerce. The Mail has built a steady stream of e-commerce sites and has today taken the wrapper off its newest addition: a revamped MailShop marketplace, complete with 80,000 product lines. “We’re taking more ownership of the customer journey,” said Daily Mail head of e-commerce Adam Kemp. 

THE FINANCIAL TIMES RELAUNCHING 'HOW TO SPEND IT'
How To Spend It, the Financial Times’ luxury and lifestyle supplement, is relaunching Wednesday with a redesign that focuses on improved speed, aesthetics and — most important — a more robust e-commerce tool. How To Spend It has been part of the FT’s brand for 40 years, first as a column, then a weekly print supplement. It features articles on travel, food and drink, fashion, cars...

AFTER FAILED TWITTER SALE CEO JACK DORSEY TELLS EMPLOYEES "WE CAN DO THIS"
Jack Dorsey thanked Twitter staffers in a memo sent around the one-year anniversary of his return as CEO without mentioning a potential sale of the social media company. 

BILLY BUSH'S SUSPENSION FROM NBC'S 'TODAY' MAY BE  PERMANENT
It is unclear if he will ever return to the broadcast. "He will never be on the show again," an on-air source said Sunday night, reflecting what staffers are saying behind the scenes. A second source at the network confirmed Monday that his return is unlikely. "Today" co-host Savannah Guthrie briefly told viewers about Bush's suspension on Monday morning. 

SALE OF NETFLIX NOT LIKELY
Netflix shares fell 1% in early trade Monday, after Deutsche Bank initiated coverage of the stock with a sell rating and $90 price target believing that market expectations for the streaming giant are too optimistic. “This is a very long duration, high multiple investment. We are skeptical that Netflix will be acquired.”

TWITTER IS A "PEOPLE NEWS NETWORK"
Twitter CEO Jack Dorsey defined one of the company’s missions as being the “people’s news network,” according to an internal memo. The 10-year-old social networking service has long struggled to define its core purpose and is under the spotlight as it explores selling itself. “Twitter is what’s happening, and what everyone is talking about (literally!). News and talk. We’re the people’s news network.”


-Good Morning

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