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Your Media Morning: Vice Digital Chief Out, Time Inc's 4 Top Execs Gets Millions, Twitter Shopping itself, CNN to Shutter Digital Initiatives

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Good Media Morning to you. 

Joe Pompeo takes us inside the final days of America's biggest magazine publisher Time Inc...Time Inc's four top execs will exit with a total of $34.4 million in severance...Twitter is quietly shopping itself...Conde Nast forms fashion and beauty networks across brands...Netflix spent $1 billion on advertising...CBS-Viacom will merge whether they like it or not...These and more for your Media Morning Today. Dive in! 

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JOE POMPEO TAKES US INSIDE THE FINAL DAYS OF TIME INC
Ninety-six years after he founded Time, Inc., and half a century after his death, Henry Luce is finally leaving the building. If all goes according to plan, the large Time Inc. sign on the monolithic glass facade of 225 Liberty Street will be removed, to be replaced on Thursday with the corporate logo of Meredith Corporation
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TODAY IS TIME INC CEO RICH BATTISTA AND COO JEN WONG'S LAST DAY
The $2.8 billion acquisition of Time Inc. becomes final on Jan. 31, and Meredith officially takes over Feb. 1. New Meredith CEO Tom Harty will be moving into the offices of the last Time Inc. CEO, Rich Battista, on Thursday, sources said.

WATCH: TWITTER SAID TO BE QUIETLY SHOPPING ITSELF TO POTENTIAL SUITORS
Twitter which has been in a perpetual state of growth struggle is said to be shopping itself to possible suitors. One suitor that continues to come up is Salesforce. Disney once kicked the tires on the micro blogging platform but decided it wasn't a good fit. 

MORE CONSOLIDATION AT CONDE NAST WITH THE FORMATION OF FASHION AND BEAUTY NETWORKS
Condé Nast is forming fashion and beauty networks across its portfolios, WWD has learned. Celia Ellenberg, Vogue’s beauty director, will lead the beauty network, and Rickie de Sole, W’s fashion market and accessories director, will head up fashion. 

NETFLIX SPENT OVER $1 BILLION ON ADVERTISING
According to the company’s 10-K filing, which was sent to the Securities and Exchange Commission this week, Netflix spent $1.1 billion on advertising in 2017, up from $842 million in 2016. In the SEC filing, Netflix suggested that it only planned to increase its advertising spend in 2018.

CNN PLANS TO SHUTTER  A NUMBER OF DIGITAL INITIATIVES THIS YEAR
Big-money projects and restructuring are part of the network's commitment to pivoting its business model towards profitability, even if it means cutting ties with major investments. CNN has a mandate to fail fast, meaning initiatives that don't show a promising return on investment after a few months will be re-evaluated in order to stay competitive. 

ABC NEWS HAS MORE THAN 400K FOLLOWERS OF ITS APPLE NEWS ALERTS
ABC News is seeing audience growth on Apple News, but would like to see more personalization options for the app’s push notifications. Since adopting push notifications on Apple News in October, ABC News says it has picked up more than 400,000 subscribers to these alerts.

VIACOM & CBS OWNER SHARI REDSTONE WILL FORCE A MERGER IF SHE HAS TO
Tired of flirtations that went nowhere in late 2016, National Amusements president Shari Redstone seems ready to officiate a shotgun wedding. With controlling stakes in both companies, she’s nudging CBS CEO Leslie Moonves and Viacom CEO Bob Bakish to the altar whether they like it or not.

INSTAGRAM NOW ALLOWS BUSINESS ACCOUNTS TO SCHEDULE POSTS
Instagram today made a long overdue change to its product that social media managers have wanted for some time – it will allow businesses on Instagram to schedule their posts. Before, there were unofficial means to aid with this – like tools that would send out a push notification to remind you to publish a post at a given time, for example. But no functionality was available in Instagram itself.

A BIDDING WAR MAY BE HEATING UP FOR THE DEFUNCT GAWKER.COM WEBSITE
Suddenly a high stakes auction is shaping up for the defunct gossipy web site Gawker.com. Alt-right social media personality and author of “Gorilla Mindset,” Michael Cernovich, is bidding $500,000 according to a new report.

THE DOJ BRINGS IN ECONOMICS EXPERT IN FIGHT OVER AT&T-TIME WARNER DEAL
The Department of Justice, which has sued to block the telecom giant’s $85 billion purchase of Time Warner, has reached a tentative agreement with Carl Shapiro to be its economics expert, the source said. Snaring the former regulator is considered a coup for the government.

PUBLISHERS TURNING THEIR ATTENTION BACK TO PUSH NOTIFICATIONS AFTER FACEBOOK FEED CHANGE
If you’re wondering why you got the same Apple News push alert from CNN a half-dozen times Tuesday afternoon, it wasn’t a coincidence. (CNN said it was an Apple News glitch.) Now that Facebook is deprioritizing publishers’ posts in the news feed, there’s more urgency for publishers to make direct connections with readers. That means they’re taking push notifications more seriously.

THE BATTLE BETWEEN BIG MEDIA AND SILICON VALLEY FOR SPORTS TV RIGHTS
Over the past two years, Amazon, Facebook, Twitter, YouTube, Verizon and Yahoo have picked up smaller sets of mostly nonexclusive rights to different packages of live pro games, essentially rebroadcasting what’s seen on TV to a fraction of the audiences coming to linear channels. 

TWITTER IS SENDING MORE CLICKS TO PUBLISHERS
Publishers are freaking out about Facebook’s plan to show 20% less news in the News Feed. But over the past four months, Facebook already has become a less dominant social traffic source for publishers while Twitter has ticked upward, according to new data obtained by BuzzFeed News. The development could potentially mitigate the negative effects of Facebook’s News Feed changes on media companies.

FOX NEARS DEAL TO AIR "THURSDAY NIGHT FOOTBALL"
21st Century Fox is close to a deal for the rights to “Thursday Night Football,” betting that adding NFL games to prime time will boost viewership despite the league’s decline in the ratings. Fox submitted a bid higher than the $45 million a game CBS and NBC agreed to pay last year.
 
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