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Meredith Unloads Time Inc UK, The Pivot to Paywalls Could End Badly For Some, Comcast Makes Bid for Sky, Another Vanity Fair Cover Crisis

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Good Media Morning to you. 

The pivot to paywalls will probably end badly for some news publishers...Vanity Fair finds itself in yet another cover crisis...Comcast stirs things up with surprise bid for Sky...Youtube is cutting smaller channels from its platforms due to new ad rules...Amazon could drop $5 billion on video content this year...The SEC is wondering out loud about Youtube's revenue...These and more for your Media Morning Today. Dive in! 

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THE MAD DASH TO PIVOT TO PAYWALLS PROBABLY WON'T END WELL FOR PUBLISHERS
Publishers are pivoting hard to subscriptions. In the past few months alone, publishers including CNN, The Atlantic and Wired have made moves to put up online paywalls. In a Reuters Institute survey of 194 global publishing execs, digital subscriptions were listed as the most important revenue stream in 2018, by 44 percent. 
 
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NEW VANITY FAIR EDITOR RADHIKA JONES' FIRST ISSUE ARRIVES BUT NOT WITHOUT ANOTHER COVER CRISIS



The cover of the magazine’s March issue is slated to feature a close-up of Jennifer Lawrence, gazing to the right of the camera with parted lips and a shaft of sunlight illuminating the right side of her face, according to a copy obtained by The Post. That, insiders noted, looks painfully close to the December cover of The Hollywood Reporter.

FAST COMPANY MAGAZINE INSTALLS FORMER VANITY FAIR DEPUTY EDITOR AS EDITOR IN CHIEF
Mansueto Ventures has tapped Vanity Fair deputy editor Stephanie Mehta as the next editor-in-chief of Fast Company. The announcement comes two months after Robert Safian, the magazine’s longtime editor-in-chief, revealed plans to step down after 11 years in the role. Safian has since gone on to found the media advisory firm Flux Group.

HERE ARE MORE DETAILS ABOUT THE RESURRECTION OF GOTHAMIST
Gothamist will operate exactly how it used to — though it’s clear that the site will have to make some editorial tweaks to meet WNYC’s guidelines. Gothamist founders Jake Dobkin and Jen Chung, who helped lead the deal, will run the relaunched site, along with an “editorial transition team” of 3–4 former Gothamist writers...

CNN BOSS JOINS FIGHT TO MONETIZE MOBILE JOURNALISM
CNN President Jeff Zucker has joined the chorus asking tech and ad firms to help monetize news on mobile platforms. “Otherwise, good journalism will go away,” Zucker said at the Mobile World Congress show in Barcelona on Monday.

COMCAST MAKES SURPRISE $30.7 BILLION OFFER SKY
US entertainment giant Comcast has made a surprise bid for Sky, the British broadcaster that Rupert Murdoch is currently trying to bring totally into his media empire and sell to Disney. Comcast announced its bid on Tuesday, offering £12.50 ($17.45) per share for the company. Disney CEO Bob Iger declines to comment on Comcast's bid which is pushing European media stocks higher

SMALL CHANNELS ARE BEING CUT FROM YOUTUBE
YouTube has instituted new ad rules that “demonetize” small channels on the platform. The changes are forcing several YouTube networks to release creators with channels that fall below YouTube’s thresholds from their contracts.

NEW YORK TIMES IS WORKING ON A TV SERIES
The New York Times is developing a television news program, according to a recent job listing on their site for an editor/executive producer. The show promises “groundbreaking investigations, on-the-ground reporting, agenda-setting interviews and new formats yet to be invented.”

AMAZON WILL DROP $5 BILLION ON VIDEO CONTENT THIS YEAR
In the battle for video content, Amazon appears poised to up the stakes. According to estimates from JPMorgan’s Doug Anmuth, Amazon is expected to invest approximately $5 billion in video content this year, with an emphasis on big-budget original shows and sports rights.

VANITY FAIR'S RADHIKA JONES ADDING DIGITAL EDITORS
Ten days after Vanity Fair’s new editor, Radhika Jones, took an ax to the staff she inherited from Graydon Carter, she is slowly filling some of the positions. On Feb. 15, Jones had handed out 20 pink slips. Some of those let go, including managing editor Chris Garrett and features editor Jane Sarkin, actually predated Carter’s tenure and went all the way back to the Tina Brown era.

MEREDITH'S MARTHA STEWART LIVING INSTALLS CREATIVE DIRECTOR AND ART DIRECTOR
The award-winning magazine Martha Stewart Living, published by Meredith Corporation is excited to announce the hires of Abbey Kuster-Prokell as Creative Director, and James Maikowski as Art Director, effective immediately. As Creative Director, Kuster-Prokell will continue to evolve and elevate the look of the celebrated brand, and oversee the execution of its visual identity across its media platforms.

THE SEC WANTS TO KNOW ABOUT YOUTUBE'S REVENUE
The SEC on Monday published correspondence between Alphabet and U.S. regulators that seeks to understand the company’s reasoning for its approach to financial reporting. Through nearly half a year of back-and-forth, one theme is prevalent: Who knows about YouTube revenue, and when do they find out?
 

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