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NN: NewsWhip's Guide to Social Publishing Success

The Latest Social Media Insights

Here's what you need to know about reaching readers on social media


Hi there,

Good news this week for social media managers, audience development teams, editors, and generally anyone involved or interested in getting peoples' attention on social media. 

We've launched the NewsWhip guide to social distribution success, featuring the tips, takeaways and findings from our analysis and research into social distribution. 

Why did we put it together? 

For publishers, staying on top of what mattered to their readers used to be a lot easier pre-news feed and iPhone. Now with stories coming from different platforms, making sure attention is focussed as sharply as possible is a little trickier. Meanwhile, means of presentation and distribution have also shifted, meaning that new rules of engagement are needed. 

This guide aims to help. We look at what makes for successful Facebook videos, how publishers can use Instagram, and how to set up Facebook Instant Articles for your content. We also highlight examples of stories perfectly presented for social media audiences. 

Here are some of the areas that the guide covers: 

– How to find stories first online, and how to figure out the best way of presenting them for your audience,
– How to get shares on different platforms, through use of sharing buttons, metadata and clever ‘social ledes’,
– How native content is making an impact in news feeds,
– How to measure the impact of your content strategy.

You can download the white paper in PDF form for free.

Let us know if you have any feedback or questions from the report, and feel free to send the link on to your co-workers, or anyone else you know that might be interested. 
Get the NewsWhip Guide to Social Publishing

Influencer Marketing: How to Find, Build, and Track Influencer Campaigns
As audiences turn away from traditional advertisements, digital marketers are adapting by finding social media influencers to boost their content's reach and build brand awareness. Here's how to go about that. 

Four Examples of Successful Brand Marketing at SXSW
What do the White House, WWE, and Game of Thrones have in common? They were all at SXSW Interactive this week, trying to drum up interest in what they do by means of social media marketing. 

How Sports Brands are Taking on Facebook Video
Publishers aren't the only ones winning big with Facebook video - we look at how major sporting names like Manchester United, Boston Red Sox and the LA Dodgers are making use of the format.

Noted:

 

 - Two news feed news items of note this week. First, Instagram announced that it will be 'optimising the order' of what users see in their feeds. 

Secondly, Twitter has started to roll out algorithmic filtering in the default time-line. Users will have to opt-out, rather than opt-in to the setting. 

For both platforms, the impact that these changes may bring about for publishers remains to be seen. On Twitter's side however, it'll be interesting to see if more prominence is given to its 'Moments' feature. 

 - Native content leader NowThis is now attracting up to one billion monthly video views on social media. Along with speakers from the Guardian and and the BBC, their VP of Social, Ashish Patel, explained how at a conference in London this week

You can also check out our Q&A with Ashish on the NewsWhip blog from last year. 

That's all for now. Follow us on Twitter and Facebook for more updates. 


Have a great weekend, 

Liam and the NewsWhip team.







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