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NN: The Summer of Sport on Social

The Latest Social Media Insights

Social media is the new sports bar for fans


With the European Championships and Copa América going on, we’ve seen sports-related content on social explode this week (and there may or may not be a Euro 2016 Pool in the NewsWhip office).

In just the past seven days, posts around UEFA Euro 2016 have seen over 6.88 million likes, 283,000 shares, and 469,000 comments on Facebook. For Copa América, that’s been more than 4.64 million likes, 197,000 shares, and 417,000 comments.

Social media has become an essential part of the sports experience for fans.

Sports enthusiasts expect to be able to discuss the game with other fans across the world, read the latest team updates as they happen, and share in their team’s wins and losses.

And, it seems sports teams have embraced social media, seeing different impacts on different channels. This week, we looked at Major League Baseball teams on Instagram vs Facebook.

Shockingly, we found that Instagram likes exceed Facebook likes by 62.5%. Comments are still greater on Facebook, by 15%.

The top Facebook posts were videos, while on Instagram, victory-related photos made for the most engaging content. Emotionally-charged content also drove likes and comments on Facebook, like a video of a war veteran pitching. Videos that showed off the athletes’ plays were popular on both platforms.

Even the top teams on Facebook differed on Instagram, with the Boston Red Sox supreme on Facebook and the Los Angeles Dodgers on Instagram.

Just the amount of engagements on these channels is worth taking note of. With so many interactions and eyes on social channels as a way to enhance sports experiences, it’s imperative for marketers and publishers to make sure they’re giving their readers the content they’ll cheer for.

Read the full analysis here on the NewsWhip Blog

How high street fashion brands see success on Instagram

Instagram is a mecca of inspiration, and beauty and fashion brands in particular have seized upon that. Their engagement is often boosted by having already successful influencers supplement their content.

But do influencers work for every level of fashion? 

We looked at how high street fashion brands are engaging users on Instagram, and if influencers make an impact. We found that influencer marketing wasn't as prolific for high street fashion. But many of the fashion brands tried to cultivate a certain aesthetic or mood with non-fashion images, accounting for a sizable number of engagements. 

Read the full analysis on the blog
Take the NewsWhip Survey On Social Strategy

How Chewbacca Made Kohl's the Most-Loved Brand on Facebook

We looked into the brands getting the most Love reactions on Facebook, and found that viral hits like the Chewbacca video, can have a big impact even for brands. The Love reaction indicates a deeper, often emotionally-charged connection between followers and content.  

Brand New Spike, Brand New Features

Now you can export stories, watch videos without leaving Spike, and customize date ranges. 

We've just rolled out a new version of
Spike, our content discovery tool, to all of our users. With a cleaner, stripped back interface, and powerful new features, we can't wait for you to tell us what you think. 


 - Snapchat launched a redesign this week, aimed to attract more views for publishers and brands. Now content, with headlines and images, is previewed for users in their feed.   

 - The BBC World News has been using Facebook Live for six months now. Here's what they've learned

Facebook Live videos can drive big engagement. For more on how to master your very first Facebook Live video, check out our guide and tips on its most useful features.

That's all for this week! Please chat with us over on Twitter or send us a reply if we can help you with anything. 

Have a wonderful weekend, 

Gabriele and the NewsWhip team.

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